Demand Generation Marketing Manager
Demand Generation Marketing Manager
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Job Description
The Global Demand Generation Marketing Manager will lead and implement marketing strategies to drive pipeline generation for The Insurer products across global markets. The role will work closely with sales teams and other internal functions such as product management customer success pricing and revenue optimization finance and operations to develop effective marketing campaigns and strategies to support pipeline generation efforts.
About the Role
As a Global Demand Generation Marketing Manager you will:
Design and execute marketing campaigns to drive leads nurture and convert across multiple audience groups
Utilize internal external and social channels to build a campaign
Work with partners to build industry relationships and access channels to target audience groups
Budget planning and RoI tracking
Develop value based copy content & campaigns to drive leads
Execute and manage processes to ensure smooth operation of strategic marketing plans performance measurement and marketing infrastructure understanding and useage
Collaborate on the execution of worldwide regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional group
Work alongside the sales team to ensure incoming leads are effectively utilized / useful / and lead to conversion
Utilise tracking data and analytics to build and inform campaigns
Build and manage sales decks for event and advertising clients
Develop and execute content marketing plans in alignment with product strategy business objectives and demand generation pipeline goals
Create and curate content marketing materials media sales enablement tools and other communications assets
Contribute ideas research topics and develop relevant content to support the broader content marketing editorial calendar
Create keyword-optimized content for organic search visibility
About You
To be our Global Demand Generation Marketing Manager you will likely have:
Bachelors degree in Marketing Business Administration or related field preferred. Masters degree a plus.
Proven experience (typically 4 years) in B2B demand generation/lead generation roles preferably within professional services or technology industries.
Experience managing digital marketing channels including email social media SEO/SEM and display advertising.
Excellent project management skills with ability to prioritize multiple projects and deliver against tight deadlines.
Exceptional communication and presentation skills with the ability to communicate complex ideas clearly and persuasively
Ability to build strong relationships internally and externally at all levels of the organization.
Ability to influence without authority and work collaboratively across functional areas.
Ability to analyze data and use metrics to inform decision making and measure the effectiveness of marketing initiatives.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Ability to think strategically and develop innovative marketing strategies that align with overall business objectives.
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Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on .
Required Experience:
Manager
Employment Type
Full-Time
