Program Manager, Branding Implementation
Program Manager, Branding Implementation
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Job Description
Overview
Responsibilities
This is a remote position with 25%-50% travel.
This position supports the South Region: Texas Kentucky Tennessee Arkansas and Georgia
Job Summary and Responsibilities
The Program Manager Brand Implementation plays a central role in bringing CommonSpirit Healths brand to life across the South Region. As part of a national brand transformation already underway in other markets this role is responsible for managing the local execution of a new system name visual identity and communications approach. This is a unique opportunity to lead complex visible work that unifies the identity of one of the nations largest healthcare systems.
Reporting to the South Region Brand Director of Marketing & Creative and collaborating with the National Brand Team this position leads detailed planning coordination and rollout activities across multiple markets. The Program Manager ensures all implementation effortsfrom signage and digital asset updates to patient materials and campaign launchesare delivered efficiently accurately and on schedule. This leader also oversees Program Coordinators manages vendors and contributes to training documentation and knowledge-sharing across the region.
Serve as the operational link between market implementation teams the Hybrid Implementation Team and the Region Brand Lead.
Work closely with vendor and agency partners to ensure the success of the implementation activities
Support preparation of materials and reporting for leadership and cross-functional working groups.
Provide programmatic updates to the regional team and collaborate with the system brand team for alignment and guidance.
Help capture metrics and insights related to brand activation contributing to both local learnings and system reporting.
Qualifications
Required Qualifications and Experience
Bachelors degree required (or equivalent experience in graphic design marketing communications or a related field)
5 years in project or program management ideally with experience in healthcare marketing or change initiatives.
Demonstrated ability to manage multiple concurrent projects across functions and geographies.
Experience with implementation planning stakeholder coordination and change readiness.
Ability to navigate matrixed organizations and build consensus across teams.
Proficiency in project management platforms and collaboration tools (e.g. Smartsheet Asana Google Drive).
Required Experience:
Manager
Employment Type
Unclear
