Senior Executive - Growth
Senior Executive - Growth
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Job Description
We are looking for a creative analytical and intuitive person with a strong understanding of driving user growth via channels like email whatsappsms and push notifications. Work on sale event s & campaigns to drive booking & revenue growth using industry-leading marketing technology platforms
Key Responsibilties -
Develop personalized communication strategy for ixigo using email sms whatsapp app notifications etc.
Configure platform & partner discounts & vouchers.
Manage banners across apps & website for different offers & sale events.
Launch promotional offers and events to attract new customers.
Work closely with the cross-functional teams (design content ad ops automation) on campaign requirements campaign strategy and how to best execute campaigns. Build a framework for targeting acquiring educating and nurturing the user base
Use data and testing to optimize and improve content and targeting for all customer communications.
Identify acquire and integrate new tools and technologies for marketing automation
Responsible for safeguarding sensitive company data against unauthorized access use or disclosure and for reporting any suspected security incidents in line with the organizations ISMS (Information Security Management System) policies and procedures
Support weekly monthly and ad hoc reporting on Email Site content SMS and Push performance metrics analyzing results and identifying opportunities to increase engagement & revenue.
Qualifications :
Must Have-
Strong understanding of mobile apps and user behavior on smartphones/internet
Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels like Email Push SMS & Whatsapp.
Ability to use photoshop or basic image editing tools is another big plus.
A quidnunc when it comes to news about tech/mar-tech/apps/startups.
An eye for detail along with high benchmarks for quality.
Required Skill sets -
2-4 years experience in omni-channel marketing management
Prior experience with CRM and CLM tools like WebEngage MoEngage and CleverTap is a must have.
Strong written and verbal communication skills is mandatory
Able to fit in well within an informal startup environment and to provide hands-on management.
High energy level and untiring commitment to drive oneself & the team towards goals.
Great people skills!
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
