VP Marketing Activations – Premium Brands

Le/la Vice-Prsident(e) Activations Marques Premium est responsable de la direction et de lexcution des stratgies dactivation visant renforcer lengagement envers les marques et stimuler la croissance de lactivit. Ce rle supervise les partenariats stratgiques la planification dvnements les activations exprientielles les parrainages les ouvertures majeures et le marketing commercial.
Le/la VP Marketing Activations relve directement du/de la SVP Marketing Marques Premium.

Responsabilits principales

Partenariats stratgiques & Activations

• Dvelopper et grer des partenariats stratgiques pour renforcer la prsence des marques et proposer des expriences premium.

• Superviser la planification et lexcution des vnements majeurs de marque y compris les activations exprientielles les activations de parrainage et les ouvertures cls.

• Diriger lintgration des programmes de fidlit (ALL) dans les activations de marque afin damliorer lengagement client.

• Grer les initiatives de marketing commercial notamment les activations sur les e-shops et les salons professionnels B2B.

• Dfinir et soutenir la stratgie de vente B2B et de gestion des revenus afin doptimiser les opportunits commerciales.

• Superviser la stratgie OTA pour renforcer la visibilit de la marque et ses performances sur les plateformes de voyage en ligne.

• Assurer la cration et la diffusion des supports marketing B2B incluant brochures et contenus vido.

Collaboration interfonctionnelle & Gestion des processus

• Travailler en troite collaboration avec les parties prenantes internes et externes en veillant la cohrence de la marque dans toutes les activations.

• Favoriser une culture dinnovation en sappuyant sur les tendances mergentes en matire dactivations de marque.

• Dvelopper des cadres et des processus pour amliorer lefficacit de la planification et de lexcution.

Mesure de performance & Reporting

• Dfinir et suivre les indicateurs cls de performance (KPI) pour mesurer limpact des activations de marque et des actions de marketing commercial.

• Raliser des bilans post-activation afin danalyser leur efficacit et doptimiser les futures initiatives.

• Collaborer avec les quipes insights et data pour affiner les stratgies en fonction des analyses de performance.

Qualifications :

• Diplme de niveau Bac3 ou Bac5 en marketing communication commerce ou domaine connexe.

• Minimum de 10 ans dexprience en activation de marque planification dvnements et partenariats dans le secteur des marques premium ou de luxe.

• Exprience avre dans la direction et lexcution dactivations lchelle mondiale et dinitiatives marketing B2B.

• Excellentes comptences en gestion de projet et en planification stratgique.

• Fortes aptitudes en leadership communication et gestion des parties prenantes.

• Capacit voluer dans un environnement international dynamique et grer plusieurs activations simultanment.

Informations supplmentaires :

Why Join Us

Accor dares to impact:

- the world

• Accor is committed to the world around us with a strong employer culture focused on the development of our 300000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis.

- Specifically at Accor Corporate

• Remote work in France and flexible work options: work from home our offices or even our hotels and coworking spaces.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: Hackathons exceptional technology partnerships dedicated talent management and a dedicated training platform Digitech Academy & certifications.

and also

• ALL - Heartist Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to 600 for the use of green transportation or 75% coverage of Pass Navigo (public transportation pass).
• 10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces restaurants and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities personalities and professional backgrounds.

We know how to adapt to the specific needs of our employees including those with disabilities.

We encourage all applications regardless of gender so go ahead and apply!

Recruitment is all about people! 

Is this mission appealing to youApply and we will offer you:

• A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
• An interview with the team manager responsible for the role you are interested in.
• For some roles you might also be required to complete an assessment (use case and motivation questionnaire.
• A final interview with our Human Resources team to discuss our Groups culture work environment training program career prospects as well as various benefits offered by the Group.
• A personalized feedback.

Remote Work :

No

Employment Type :

Full-time