Web Content Analyst
Web Content Analyst
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CAD 50098 - 79182
1 Vacancy
Job Description
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The Opportunity
Closing Date: August 1st 2025 at 4:00 PM
STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing (SCM) Office directs all corporate communications through storytelling media relations marketing branding creative and digital media strategies across the University. SCM oversees strategic communications and marketing policies procedures strategies and plans that advance the Universitys vision mission and reputation. This unit works in close collaboration with other University units across both campuses to implement strategies develop performance standards and monitor effectiveness of the strategies.
WHAT WE OFFER
Full-time 3-Year Term Fredericton or Saint John Hybrid
UNB is committed to ensuring employees can maintain a healthy work-life balance. As such we are proud to support a hybrid work approach which includes flexible hours and work-from-home options.
Standard Work Hours: Mon - Fri 7:45 am - 4:00 pm 36.25 hours per week (Summer Hours)
Salary Range: $50098 - $79182 per annum
YOUR FOCUS
Reporting to the Web Manager the Web Content Analyst collaborates with the Web Team within the Strategic Communications & Marketing office to plan develop and implement content updates and web content strategies for the UNB website. This position also plays an integral role in working with departments and units within the university to provide guidance strategy and alignment regarding their web content goals.
- Collaborate with the Web Manager and key stakeholders to maintain and enhance the UNB website in alignment with institutional and Strategic Communications and Marketing (SCM) objectives.
- Align web content and design strategies with the UNB brand and best practices in partnership with the SCM team.
- Support the strategic vision and day-to-day management of UNBs web properties with an initial focus on the web refresh project.
- Lead the development and implementation of search engine optimization (SEO) strategies for UNBs external website.
- Conduct keyword research to identify high-impact search terms related to academic programs research areas and recruitment priorities.
- Optimize website content metadata and site structure to boost organic search visibility and rankings.
- Monitor and analyze web traffic and search performance using tools such as Google Analytics.
- Partner with content creators and academic units to embed SEO best practices in new and existing content.
- Identify and resolve technical SEO issues including page speed broken links mobile responsiveness and crawl errors.
- Track evaluate and report on SEO performance and recommend actions to improve reach and audience engagement.
- Stay current with changing search engine algorithms and digital marketing trends to ensure continued web competitiveness.
- Use website analytics to propose data-driven improvements and measure campaign performance; provide regular reports.
- Understand user needs and audience journeys to refine content strategy in line with strategic goals.
- Support the UNB community by providing guidance on web standards SEO web writing and digital measurement.
- Develop and maintain a web writing guide for internal and external stakeholders.
WHAT YOU BRING
- Bachelors degree in Business Computer Information Systems Web Design Digital/Internet Marketing or a related field.
- 3-5 years related experience.
- A combination of education and experience may be considered.
Additional Strengths
- Extensive experience with web content management systems including configuration of user roles workflows layouts/themes and system administration.
- Experience with Cascade CMS is a strong asset.
- Experience in a higher education government or non-profit environment is considered an asset.
- Recent proven experience using tools such as Google Analytics Google Tag Manager and Google Search Console with the ability to present findings and provide actionable recommendations.
- Exceptional writing proofreading and editing skills with a keen eye for detail content accuracy tone and brand consistency.
- Strong understanding of SEO best practices and strategic web campaign planning with the ability to explain these concepts clearly to stakeholders with varying levels of technical knowledge.
- Demonstrated experience managing large-scale websites.
- Proven ability to work collaboratively with cross-departmental project teams representing diverse interests roles and communication styles.
- Solid knowledge of web usability UX/UI principles graphic design and information architecture.
- Strong communication and collaboration skills with the ability to engage tactfully and diplomatically with a wide range of university stakeholders to support website improvement efforts.
- Comfortable working in a highly collaborative environment using project management tools and best practices.
- Familiarity with front-end web development including HTML CSS and JavaScript.
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A little bit about us
University of New Brunswick
The University of New Brunswick employs more than 3200 full- and part-time staff including faculty support staff and students. UNB values people and we have proudly been named as one of Canadas Top 100 Employers for 2025 and one of Atlantic Canadas Top Employers for 2024.
UNB is situated on the unceded territory of the Wolastoqiyik and Mikmaq peoples along the banks of the beautiful and bountiful Wolastoq river a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.
Are you interested
Work With Us
WHY CHOOSE UNB
UNB offers a large variety of benefits for employees including a full pension a minimum of three weeks of vacation annually the Employee and Family Assistance Program (EFAP) and dental life and health insurance.
ADMINISTRATIVE PROFESSIONAL AND TECHNICAL GROUP (APT)
This position is part of the non-union Administrative Professional and Technical (APT) group.
COMMITMENT TO EQUITY DIVERSITY & INCLUSION
The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals including women visible minorities Aboriginal persons persons with disabilities persons of any sexual orientation gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.
We thank all who apply; however only those selected for an interview will be contacted.
Required Experience:
IC
Employment Type
Full-Time
