SEO Lead
SEO Lead
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Job Description
Job description
Short facts about us:
We are a global remote-first team of 150 people on 4 continents and in 10 countries.
We have been protecting our clients since 2016.
The company has raised over $10M in investments.
More than 200 customers around the world including Fortune 500 Nasdaq and high-growth startups choose Wallarm to protect their API and web applications.
The company passed Y Combinator the most prestigious incubator in Silicon Valley from which Dropbox Stripe Docker etc. came out.
About the role:
As SEO Lead youll take full ownership of Wallarms organic search strategy and execution driving the next stage of our product-led and digital pipeline growth. You will lead initiatives to grow qualified traffic convert it into Product Qualified Leads (PQLs) and Digital Pipeline Qualified Leads (DPQLs) and position Wallarm at the forefront of both traditional and emerging AI-driven search ecosystems.
Youll be a senior hands-on leader embedded in the growth organization working closely with content product engineering BI and demand gen. This role is both strategic and execution-focused with the opportunity to build and lead an SEO function as we scale.
Key Responsibilities:
SEO Strategy & Execution
Own the SEO roadmap across all digital surfaces: blog docs playgrounds comparison pages and use case hubs.
Define and execute a keyword content and optimization strategy aligned to our growth themes and competitive positioning.
Drive measurable increases in organic traffic PQLs and DPQLs through on-page off-page and technical SEO efforts.
Ensure long-term technical health of all SEO assets including performance crawlability indexing schema and Core Web Vitals.
LLM SEO & Emerging Search
Develop strategies for discoverability in AI-driven search environments such as ChatGPT Gemini Perplexity and Google SGE.
Optimize content for entity recognition semantic relevance and answerability by large language models (LLMs).
Track Wallarms presence in LLM-generated results and experiment with formats that improve citation likelihood and authority.
Content & Growth Collaboration
Work closely with content marketing to brief optimize and scale content that ranks and converts.
Collaborate with the Growth Web Developer and Product Growth team to build SEO-friendly landing pages experiments and CRO flows.
Support high-impact growth campaigns with SEO content (e.g. Imperva displacement feature launches Security Edge awareness).
Analytics & Optimization
Define and report on SEO KPIs: rankings traffic conversion rates and influenced pipeline.
Use tools like Ahrefs SEMrush Google Search Console Metabase and Hubspot to analyze performance and surface opportunities.
Build frameworks and workflows for continuous optimization testing and iteration.
Team Leadership & Scaling
Lay the foundation for building an internal SEO team or agency partnerships over time.
Document and operationalize SEO workflows to improve speed and repeatability.
Mentor future SEO hires and collaborate cross-functionally with growth design and product leadership.
Job requirements
Must-Have Skills:
5 years of SEO experience in a B2B SaaS developer tools or product-led growth environment.
Proven success owning SEO strategy and execution that drives measurable pipeline impact.
Strong understanding of technical SEO content SEO and link-building strategies.
Hands-on experience with SEO tools (Ahrefs SEMrush GSC Screaming Frog) and analytics platforms (GA4 Hubspot Metabase etc).
Interest or experience in optimizing for LLM discovery and emerging search platforms.
Comfort working cross-functionally in high-velocity growth and experimentation environments.
Strong communication skills and strategic thinkingyou can zoom in to tweak metadata and zoom out to defend SEOs role in the go-to-market plan.
Strong verbal and written English.
Nice-to-Have Skills:
Experience in cybersecurity API platforms or highly technical SaaS verticals.
Understanding of conversion rate optimization (CRO) A/B testing and PLG funnel dynamics.
Familiarity with programmatic SEO UGC strategies or automation-based content generation.
Ability to manage contractors or agencies or hire/manage an SEO team in the future.
What We Offer:
A leadership-track role in shaping the future of Wallarms organic growth.
Fully remote and flexible work environment.
Competitive compensation with performance-based bonuses.
Opportunity to directly influence pipeline and company growth through your work.
A fast-moving experimental culture where you can test bold ideas and scale what works.
Paid days off.
Medical insurance.
Working equipment.
All done!
Your application has been successfully submitted!
Employment Type
Full-Time
