Description:
Were looking for a senior-level freelance PR professional to support us on an ongoing flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: were specifically looking for someone with strong journalist connections in lifestyle fashion and womens media across Germany Austria and Switzerland.
Your Focus Will Be:
- Securing unpaid media coverage (print digital TV radio) via your personal network
- Developing compelling PR angles and pitches around:
- Period underwear innovation
- Female entrepreneurship
- Sustainability in fashion
- Founder story / taboo-breaking content
- (Optional) Writing blog or editorial content for our website
Tasks
Important:
This is not just a press release distribution job. We need someone with real relationships editors lifestyle journalists and media platforms including:
- Brigitte Glamour Vogue DE Cosmopolitan DE InStyle ZEIT TAZ NZZ WELT
- Or major online outlets: Refinery29 Journelles This is Jane Wayne etc.
Requirements:
- 5 years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred)
- Proven track record of Tier 1 media placements please include a portfolio or examples
- Fluent German speaker and writer (native or near-native level)
- Confident with brand voice and reputation management
- Basic copywriting skills for blog posts or founder content
Requirements
Nice to Have:
- Experience with DTC or taboo-breaking brands (period care femtech wellness)
- Background in low-budget high-ROI PR strategies
- Influencer/celebrity PR experience (optional)
Soft Skills:
- Proactive and self-sufficient
- Strong journalist relationships
- Clear and concise communicator
- Culturally aware of when to push bold messaging versus subtle positioning
Benefits
Compensation:
- Budget: Up to 1000/month
- Engagement: Hourly (5060/hour) or monthly retainer (810 hours/month)
- Payment: Monthly invoice flexible hours focus is on results