Digital Marketing Specialist
Digital Marketing Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
BMW & MINI of the Main Line are premier automotive dealerships proudly serving Pennsylvanias Main Line. Were looking for a Marketing Manager to lead our online marketing strategy manage our traditional and digital campaigns as well as represent two of the most iconic luxury brands in the world.
This is a great opportunity for a motivated and experienced marketer to bring ideas to life in a fast-paced professional environment.
What Youll Do
- Develop and manage email marketing campaigns using Mailchimp
- Run and optimize paid digital ad campaigns (Google Ads Facebook Instagram)
- Plan execute and report on social media content and engagement
- Ensure websites are fully compliant with BMW and MINI brand standards
- Plan and manage in-store and offsite events (e.g. launch events customer appreciation)
- Oversee direct mail campaigns for service and sales offers
- Manage third-party vendor relationships including:
- Autotrader Carfax CarGurus and other lead providers
- Monitor and analyze traffic and performance using Google Analytics 4 (GA4)
- Monitor campaign performance and create monthly reports and recommendations
- Collaborate directly with department leaders to support dealership initiatives and drive measurable results
What Were Looking For
- Minimum 2 years of experience in digital marketing
- Proficient with Mailchimp Google Ads and major social media platforms
- Experience managing marketing vendors and third-party platforms
- Comfortable with CRM tools like VinSolutions or Elead
- Organized and detail-oriented with strong communication skills
- Event planning experience is a plus
- Basic design ability using Canva or Photoshop
- Automotive or luxury retail experience strongly preferred
What We Offer
- 40-hour work week (MondayFriday) Saturdays as needed.
- Paid time off and vacation
- Excellent medical and dental coverage with generous company participation
- 401(k) with company match
- Company-paid disability and life insurance
- Paid training and professional development
- Long-term career growth we promote from within
- Job security and a supportive team environment
- A chance to represent two world-class brands in a premium market
Apply Now
If youre ready to bring your marketing expertise to a top-tier dealership and work with respected luxury brands apply now to join BMW & MINI of the Main Line.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
