Content Marketing Manager
Content Marketing Manager
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Job Description
Description
The MarketingContentManager is responsible foridentifying content needsfor TylersCourts and Justice divisionincludingcontributing toeditorial calendars managing editorial style guides working across the marketing organization to deliver inbound marketing strategies that expand our outreachand delivering excellent well-written content to be used in multiple marketing channels such as print digital socialand role alsocontributes todirection/messaging forcontent-driven outbound initiatives such as new product addition to managingmarketingcontent specialists the MarketingContentManager will act as a mentor and thought leader to marketingcontentspecialistsacross the corporation.
Responsibilities
Managemarketing content specialistsensuring a high level of quality consistencyand effectiveness.
Work with senior leadership in marketing and division to generate content to meet needs of division/market/company.
Managedirect reports to be successful in their core individual contributor competencies.
Collaborate across corporate and vertical market areas tocontribute toan effective content marketing and editorial plan to meet the business objectives.
Contribute toan editorial calendar.
Understandinboundcontent programs withoutboundproduct and brand campaigns to drive demand.
Collaborate with designers and communication professionals to produce high quality content.
Edit proofreadand improve content.
Optimize content considering SEO and Google Analytics
Create well-written well-structured content optimized for inbound content marketing strategies for both print and digital channels based on the content marketing strategies.
Coordinateother content creators or designers to help them deliver quality marketing materials.
Givefeedback on content pieces delivered by other content creators.
Monitoring content marketing results. Content marketing metrics can be obtained by calculating a conversion rate comments and engagement.
Qualifications
8years of demonstrable content marketing experience preferably including people management
BA/BS degree in Marketing Journalism or relevant field or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Project management skills and attention to detail
Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement leads and sales
Excellent communication and writing skills
Understand basic SEO strategies content categorization and structure content development distribution and measurement.
Understand B-2-B marketing principals
Knowledge of public sector and/or technology industries is recommended
Required Experience:
Manager
Employment Type
Full Time
