SB-1328- Sr Content Writer- IT & Brand Messaging
SB-1328- Sr Content Writer- IT & Brand Messaging
Posted on :
18-07-2025
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1 Vacancy
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Job Description
Role Overview
Were hiring a Senior Content Writer who can craft high-impact messaging for the IT and SaaS space. As an individual contributor youll be responsible for articulating our positioning elevating our voice and bringing clarity to complex tech topics. This role requires a storytellers mindset a strategists thinking and a marketers precision.
Key Responsibilities
- Create compelling benefit-led content for:
- Website & landing pages
- Thought leadership (blogs POVs whitepapers)
- Case studies eBooks and reports
- Brand messaging taglines and microcopy
- Campaigns ads and social copy
- Transform product features into clear Value Benefit Feature (VBF) messages aligned with user needs.
- Collaborate closely with design SEO and product teams to ensure messaging consistency and performance.
- Research and distill complex IT and SaaS concepts into easy-to-understand non-jargony narratives.
- Own and maintain editorial calendars voice guidelines and content libraries.
- Drive messaging for brand revamp projects new service launches and partner communications.
Requirements
- 78 years of B2B writing experience with strong exposure to IT SaaS or digital services.
- Excellent storytelling editing and interviewing skills.
- Proven ability to write across formats and audiences from C-suite to technical users.
- Experience with frameworks like VBF or StoryBrand.
- Comfortable working independently while collaborating with cross-functional teams.
Nice to Have
- Experience with GenAI topics product marketing or employer branding.
- Background in UX writing or video scriptwriting is a bonus.
- Familiarity with SEO and performance writing.
About Softobiz:
Innovation begins with like-minded people aiming to transform the world together. At Softobiz we invite you to become a part of an organization that has been helping clients transform their business by fusing insights creativity and technology. With a team of 300 technology enthusiasts we have been trusted by leading enterprises around the globe for over 12 years.
At Softobiz we foster a culture of equality learning collaboration and creative freedom empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI machine learning and product development.
Why Should You Join Softobiz
- Work with technical craftsmen who are pioneers in the latest technologies.
- Access training sessions and skill-enhancement courses for personal and professional growth.
- Be rewarded for exceptional performance and celebrate success through engaging parties.
- Experience a culture that embraces diversity and creates an inclusive environment for all employees.
Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race creed color national origin sex age disability or marital status.
Required Experience:
Senior IC
Employment Type
Full Time
Key Skills
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