Sales Manager, Convenience
Sales Manager, Convenience
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Job Description
What is Cirkul
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious fun and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100 unique flavors all with no sugar zero calories no artificial colors and a range of functional enhancements online at Walmart and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier better-for-you alternatives.
What is this role
The Sales Manager Convenience at Cirkul is a strategic and operational leader responsible for accelerating growth in the convenience retail channel. This role blends category management expertise with direct sales execution - owning account relationships growing shelf presence and ensuring our products deliver in high-velocity impulse-driven environments. Youll serve as a critical connector between internal teams and retail partners using data insights and executional excellence to drive revenue expand distribution and enhance the shopper experience across the C-store landscape.
What does an average day look like
Driving Results:
- Own and exceed sales targets for the convenience channel across key retail accounts.
- Identify performance gaps by market or store and take action whether its a stocking issue merchandising challenge or promotional need.
- Optimize assortment pricing and promotional strategies to grow sales and profit.
- Manage trade spend effectively to maximize ROI and brand impact at retail.
Taking Ownership:
- Build and execute comprehensive sales plans that drive volume velocity and brand visibility.
- Lead conversations internally and externally about whats working and whats not with a bias toward solutions and accountability.
- Ensure product availability and execution by partnering closely with store-level teams distributors and operations.
Making Decisions:
- Analyze sales syndicated data and shopper insights to drive fact-based decisions.
- Adjust tactics based on store-level trends seasonality and competitive dynamics.
- Create channel-specific strategies that align with company objectives while meeting the unique needs of convenience shoppers.
Cultivating Relationships:
- Build strong trusted partnerships with retail buyers distributors and store operators.
- Collaborate cross-functionally with Marketing Supply Chain Finance and Product teams to deliver cohesive retail programs.
- Represent Cirkul externally with professionalism and internally as a subject-matter expert on the channel.
Instilling Trust:
- Communicate with clarity consistency and transparency both internally and externally.
- Deliver against commitments and maintain high standards for data accuracy reporting and follow-through.
- Ensure all retail activations uphold Cirkuls quality integrity and brand reputation.
Customer Focus:
- Understand the mindset of the convenience shopper and how to win at retail.
- Tailor programs to resonate within the unique context of the C-store environment.
- Champion customer insights to influence product launches marketing plans and merchandising.
What background should you have
- 7 years of experience in CPG sales category management or trade marketing with a strong focus on convenience.
- Proven success in managing retail accounts securing shelf space and driving revenue growth.
- Experience interpreting syndicated and POS data to inform business decisions.
- Strong understanding of promotional planning retail execution and shopper behavior in high-velocity environments.
- Exceptional communication relationship-building and organizational skills.
- Proficiency in Google Workspace (Slides Sheets Docs); familiarity with retailer systems and portals is a plus.
- Bachelors degree in Business Marketing or a related field.
What do we offer
- Competitive salary based on experience and market
- Generous benefits 401k match and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team in a hyper growth company taking over the hydration industry
- A culture that rewards results
Please review our privacy policy here.
Cirkul Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive people-first environment. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status or disability status. If youd like more information about your EEO rights as an applicant under the law please download the available EEO is the Law & EEO is the Law Supplement documents.
Required Experience:
Manager
Employment Type
Full Time
