Web Analytics Manager
Web Analytics Manager
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Job Description
We are looking for a Web Analytics Manager to join our eCommerce Data team! Based from NEXT Head Office in Enderby Leicestershire with a competitive salary range and great benefits such as private medical insurance company bonus & company car to name a few..
The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Senior Web Analytics professional you have a right balance of strategic thinking and hands-on experiences as you lead a team to drive data-led decisions making across Next UK and international sites to optimise customer experiences and sales. You lead the skillful teams to provide the full cycle of digital data delivery including data management for digital product and test and learn and conversion optimisation.
About the role:
You will be responsible for leading a team of 7 individuals within the web analytics team in the ecommerce department. You will lead mentor and develop data analysts and developers who specialise in two main areas: web analytics data implementation and UX analytics including test and learn. You will be the bridge between the web analytics team and key stakeholders such as digital product team CRO team system development team and external platform providers and agencies. What else is involved
Web Analytics Platform Management
- Lead the implementation and optimisation of web analytics platforms including Google Analytics Firebase Google Tag Manager Contentsquare Google Cloud and ObservePoint.
- Collaborate with stakeholders to define business requirements or problems shape analytics projects and create structured roadmaps
- Build develop and maintain data models; anticipate future demands related to data and technology and plan ahead solutions that meet the needs.
- Transfer knowledge of the digital data delivery processes to business requirements and team workload and priority management.
UX Analytics and Test & Learn Analysis
- Develop own and define analysis of site user journey to maximise business sales impact in funnel progression.
- Define create measure and communicate key performance indicators (KPIs) for digital product development.
- Collaborate with the Conversion optimisation team to guide experimentation from user journey analysis and measure the impact of operational changes.
- Deliver clear and actionable insights based on data analysis to improve website usability and customer engagement to a range of audiences.
About you:
- Proven experience in managing a team of web analytics professionals setting priorities and ensuring high-quality output.
- Have in-depth knowledge of the digital data and product development cycle.
- Experience in conducting UX analytics and site conversion optimization analysis.
- Data and business acumen with a deep understanding of data architecture and web analytics implementation.
- Excellent leadership and communication skills to effectively collaborate with cross-functional teams and senior management.
- Ability to communicate often complex data and insights in simple language to individuals and groups of people and hone in on key findings and clearly and succinctly answer the so what question.
- Excellent stakeholder management skills and ability to manage multiple tasks and to meet tight deadlines.
- Leadership & team management: develop a high performing analytics team and technical individuals.
- Deep knowledge of web analytics and data platforms e.g. Google Analytics 4 Adobe Analytics Contentsquare Google Marketing Azure Databricks Google Cloud.
Required Experience:
Manager
Employment Type
Full-Time
