Marketing Specialist â Graphics Emphasis
Marketing Specialist â Graphics Emphasis
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Salary Not Disclosed
1 Vacancy
Job Description
Valley Cooperative Association (VCA) is a member-owned Cooperative focused on providing the finest baking & brewing ingredients supplies and business services. VCA maximizes success through customized and highly responsive service and delivery of food ingredients products and packaging.
Valley was recognized asVendor of the Yearby theWisconsin Bakers Associationin 2023 for our many contributions as a proactive industry partner.
Job Summary
The Marketing Specialist is responsible for creating high-quality visual assets for marketing campaigns websites social media and print materials. This role ensures that all design elements align with the companys brand identity and marketing addition the role collaborates with other team members to execute cohesive campaigns across digital and traditional platforms.
This is an office position during typical office hours; relocation assistance is not available. Nights and weekends are not required.
Key Responsibilities
- Create visually engaging designs for digital print social media and e-commerce (myValley) platforms to capture attention and communicate brand messaging focused on user experience and brand presence.
- Develop graphics illustrations and layouts for marketing campaigns product launches and events that are visually compelling and drive engagement that supports business visibility and growth.
- Reviews and edits materials across platforms reviewing brand consistency in delivering a cohesive customer experience with strong brand recognition.
- Collaborate with the Marketing Manager and Marketing Specialist to align visuals with marketing strategies applying cohesive effective messaging that conveys messaging with impact.
- Provides design input in the creation of promotional videos motion graphics and other multimedia content to support storytelling and brand association.
- Responsible for the production and design of marketing materials for trade shows events and other promotional activities to deliver high-quality impactful visuals that attract attention and promote Valley.
- Maintains the e-commerce platform to maintain accurate product information descriptions and images in support of a seamless experience and customer connection.
- Maintains digital platform and perform updates to cataloging assets and accessibility for reference efficiency.
- Responsible for the project-management of six annual catalogs (prebooks) collaborating with purchasing and sales teams for timely distribution that supports sales and maximizes customer reach.
- Remain current on industry and marketing trends related to shifts in audience behavior and market dynamics so strategy messaging remains relevant.
- Remains current on standards and guidelines for digital graphics including web images and Meta platforms using the insight to adjust compliance and maintain optimal visual content.
- Bachelors degree in graphic design Marketing or a related field is preferred.
- Associates degree in a relevant field combined with equivalent professional experience will be considered.
- 2-3 years of experience in graphic design ideally within a marketing team.
- Proficient in Adobe Creative Suite (Photoshop Illustrator InDesign).
- Experience working on Windows based PC. (Macs are not currently supported ).
- Strong understanding of brand design layout and typography.
- Demonstrated initiative in learning about and growing marketing knowledge and strategic marketing approaches.
Valley Cooperative Association is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate on the basis of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. All qualified applicants will receive consideration for employment without regard to any of these characteristics. We encourage individuals from underrepresented backgrounds to apply and join our team as we believe that diversity enriches our work environment and drives innovation.
Required Experience:
Manager
Employment Type
Full-Time
