Digital Marketing Specialist
Digital Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
Digital Marketing Specialist
35000
Northampton
Hours - 9-5 Monday - Friday
Site based role
We are seeking a results-driven and creative Digital Marketing Specialist to join our growing marketing team. This role is integral to developing implementing and optimising digital campaigns across multiple channels to boost brand awareness engagement and lead generation.
You will help shape our online presence and deliver measurable results across both paid and organic platforms.
Duties
- Plan execute and manage digital marketing campaigns across Google Ads Facebook Instagram LinkedIn and YouTube.
- Monitor and optimise PPC display and retargeting campaigns.
- Manage SEO efforts including keyword research on-page optimisation and backlink outreach.
- Analyse performance data (Google Analytics GA4 etc.) and report on KPIs to inform strategy.
- Collaborate with content design and sales teams to align marketing activities with business goals.
- Support email marketing and automation campaigns (e.g. Mailchimp HubSpot).
- Track website performance and user journeys to identify UX and conversion rate optimisation opportunities.
- Stay up to date with the latest digital marketing trends tools and best practices.
The Candidate
- Proven experience in a digital marketing role (agency or in-house).
Strong understanding of SEO Google Ads Meta Ads and digital analytics. - Proficient in tools such as GA4 Google Ads Meta Business Suite SEMrush and email marketing platforms.
- Familiarity with CMS platforms (e.g. WordPress); basic HTML is a plus.
- Strong analytical skills with the ability to interpret data and drive strategy.
- Excellent communication time management and project coordination skills.
- Exceptional attention to detail.
Desirable Skills
- Experience managing B2B and B2C marketing campaigns.
- Knowledge of e-commerce platforms such as Shopify or WooCommerce.
- Experience with marketing automation tools (e.g. HubSpot ActiveCampaign).
Required Experience:
Unclear Seniority
Employment Type
Full-Time
