Marketing Manager, Money Movement

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview

The Integrated Marketing Planning team partners with our business units channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing influencing the business strategy while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing the Integrated Marketing Planning team operates in a Flexible Hybrid office model.

Job Description

Reporting to the AVP EAJ Marketing the Manager Money Movement Marketing is responsible for developing and delivering strategies that drive engagement and ongoing usage of TDs Money Movement Solutions (e.g. TD Global Transfer). The Manager will help drive the evolution of TDs Money Movement strategy working in close collaboration with business partners and other marketing colleagues. They will develop strategies and tactical plans to support new business priorities and objectives and build and implement test strategies to optimize program effectiveness and results.

The role focuses on:

• Marketing Strategies and Plans: Understand market and growth drivers contribute to a vision of market channel and segment potential help to develop value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyze past results and makes recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results

• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Understand the industry competition and the factors that differentiate the organization.

• Build and Protect the Brand: Ensure campaigns support the Brand and are designed for a positive customer experience. Understand customer journeys and support the business to deliver the Brand through customer experience.

• Analysis and Problem Solving: Help define the problem to solve engage stakeholders from different groups to gather data and draws insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.

• Influencing and relationship management: Build and manage strong relationships with Business Units Marketing Partners Legal and Compliance and other internal teams to deliver effective marketing programs.

• Budget and Team Management: Manage projects in the most effective way (on time on target on budget) from initiation to completion. Lead a cross-functional team through projects / initiatives. Track and manage budget against plan meeting all financial reporting requirements.

Job Requirements

• Undergraduate degree or relevant professional certifications designations or equivalent required
• 7 years relevant experience
• A self-starter with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting
• Proficient knowledge of multiple marketing principles and disciplines strategy development consulting principles lines of businesses supported and product/customer markets
• Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience. Ability to lead/influence cross-functional teams.

Skill in using computer applications including MS Office

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):