Full-time Marketing Officer

Please Note: If you are a current Algonquin College employee apply to this job via the Workday application.

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Please note: jobs are posted until 11:59 pm on the job closing date.

Job Description:

This position reports to the Marketing Manager Online & Professional Training. The position is responsible for planning development implementation and reporting of strategic integrated marketing and communications initiatives to prospective students and other target audiences for the Online & Professional Training department programs. In planning these initiatives the incumbent works with vendors negotiates pricing and placements enforces brand standards sets and reviews timelines and manages deadlines. The incumbent focuses on lead generation/conversion campaigns for the programs that the department offers and is responsible for assisting in reaching and exceeding enrollment and sales targets.

The incumbent will assist in identifying the marketing needs and ensuring alignment with the Online & Professional Training business plan and the Colleges overarching strategic plan. The incumbent champions the College brand and supports the enforcement of brand standards. The incumbent is also responsible for maintaining and reporting on metrics and KPIs related to tracking and conversion for the effectiveness of marketing programs through lead generation and conversions.

With strong analytical skills the incumbent interprets website traffic conversion rates campaign performance and customer behaviour to plan and implement targeted lead generation campaigns. Using strong technical skills the incumbent must execute optimize and analyze a variety of digital marketing and social media marketing tactics to drive leads and track conversions through marketing automation tools CRM systems and digital analytics platforms. The incumbent must be in tune with emerging trends and technologies and identify how new platforms and trends can be utilized in lead generation campaigns.

The incumbent must develop and maintain strong relationships with College stakeholders and team members and ensure that established best practices brand standards and AODA compliance are met or exceeded for consistency in branding and quality control. This position requires significant interaction with the Online & Professional Training department including the AC Online team the Professional Training team and the Real Estate Training team.

The incumbent must have the ability to create compelling and informative content designed to communicate the departments value propositions to key target audiences.

Required Qualifications

• Minimum university degree or three-year college diploma or equivalent in Business Marketing Advertising or Communications;

• Minimum five (5) years extensive experience in results-driven marketing and communications preferably in an academic environment

• Knowledge of web digital marketing including email marketing digital advertising platforms multi-media production print production and graphic design best practices.

• Experience implementing and assessing the performance of digital campaigns

• Demonstrated budget management and project management expertise

• Experience collaborating with internal and external stakeholders and managers.

• Experience creating compelling and informative marketing content for target audiences.

• Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities

• Proficiency with MS Office including Word Excel and PowerPoint

*This position is paid at Payband H

*Vacancy if for P22524

This position is eligible for hybrid work in conjunction with the Colleges Flexible Work Arrangement Policy. (subject to change).

This position is subject to the terms of the Full-Time Support Staff Collective Agreement: College values diversity and is an equal opportunity employer. We offer an inclusive work environment and encourage applications from all qualified individuals. If you require accommodation during the recruitment process please contact the Human Resources department at While we thank all those who apply only those to be interviewed will be contacted.