Senior Manager Lifecycle Marketing (Good Chop)

Come see whats cookin!

At HelloFresh Group we want to revolutionize the way we eat. We have offices all over the world and we deliver delicious meals to millions of people. As part of the Group Good Chop is passionate about delivering high-quality locally-sourced meats and seafood directly to our customers doors. Were looking for a Senior Manager Lifecycle Marketing a key role where youll work directly with the management team and drive the CRM function across Email SMS and onsite channels shape the customer journey from acquisition to retention and drive product marketing initiatives. Success in this role hinges on your ability to own projects end-to-end to apply critical thinking to adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast paced and high performing environment from day one.

You will

• Own communication touchpoints creating a cohesive and personalized experience across different lifecycle stages.
• Champion a customer-centric approach throughout the organization ensuring all touchpoints are aligned with our brand promise.
• Design implement and optimize multi-channel (email SMS onsite) lifecycle marketing strategies to effectively guide users through their journeyfrom activation to engagement monetization and re-marketing.
• Utilize data-driven insights to continuously optimize campaign performance driving improvements in micro & macro KPIs.
• Drive & optimize referral program
• Collaborate with the product team to lead product marketing efforts effectively communicating the value of new features and offerings to our customer base.
• Own experimentation roadmap identifying key opportunities for growth and optimization.
• Analyze campaign performance and user data to provide actionable insights and strategic recommendations to senior leadership.
• Architect customer journeys and automations within Salesforce Marketing Cloud ensuring seamless and personalized customer experiences.
• Drive the implementation of new segmentation strategies to provide better user experience to each individual customer.
• Act as a cross-functional leader collaborating with product marketing and data teams to integrate new features leverage insights from other channels and incorporate seasonality into informed tactics

You are...

• A seasoned CRM marketing professional with a deep passion for the field
• A highly pragmatic inquisitive geared to action individual
• A natural leader and mentor passionate about developing and guiding team members.
• An expert in customer retention with a deep understanding of loyalty programs and engagement tactics.
• Highly creative with a proven ability to conceptualize and bring to life new themes and concepts
• Data-native an expert in A/B tests
• A strategic thinker able to break down big initiatives into smaller milestones and work methodologically to reach your goals

At a minimum you have...

• BA/BS in Marketing Business Management or a related field with a strong academic record.
• 6 years of experience in CRM / lifecycle marketing with at least 2 years in the subscription space
• Extensive hands-on experience in Salesforce Marketing Cloud
• Exceptional quantitative and analytical skills.
• Experience in advanced data analysis leveraging historical performance to inform and execute complex CRM projects.
• Expertise in managing and optimizing complex audience segmentation strategies and full lifecycle experiences.
• A track record of successfully bringing creative ideas to fruition and developing unique and effective themes for ongoing marketing campaigns.
• Superior time management organizational and project management skills.
• Basic proficiency in SQL. Experience with Tableau Adobe suite or Google Analytics is highly advantageous.
• Passion for creative production. Experience with Photoshop Sketch Figma or any other photo editing software is a plus.

Youll get

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative dynamic work environment within a fast-paced mission-driven company

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.