Senior Marketing Executive
Senior Marketing Executive
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Position: Senior Marketing Executive
Location: Krank Tech (Private) Limited Karachi (On-site)
Job Description:
Were looking for a strategic yet hands-on Senior Marketing Executive to lead and execute initiatives across digital product content and brand marketing. This role is for someone with strong foundations in digital marketing but whos equally comfortable writing campaign copy collaborating on in-product communications and helping the team scale fast. Youll play a key role in shaping campaigns improving conversion flows and ensuring consistency across all touchpoints.
Key Responsibilities:
Plan and execute multi-channel campaigns across digital product and brand touchpoints
Lead lifecycle marketing efforts including onboarding flows email sequences and in-app messaging
Drive content strategy across email social landing pages and product updates
Collaborate with design and product teams on marketing assets UX copy and microcontent
Analyze user behavior and campaign performance to identify areas of improvement
Coordinate with sales and product teams to align messaging and support lead generation
Help manage internal or external marketing resources (e.g. freelancers tools vendors)
Contribute to event planning partner initiatives and GTM campaigns
Requirements:
Bachelors degree in Marketing Communications or a related field
46 years of experience in a generalist or hybrid marketing role
Fluency in written and spoken English is essential; strong communication skills with the ability to write across formats (email product web)
Working knowledge of digital channels email automation and in-product marketing
Comfortable using tools like Google Analytics Intercom HubSpot and Canva or Figma
Analytical mindset with a bias toward experimentation and iteration
Organized adaptable and self-driven with the ability to lead projects independently
Preferred Skills:
Experience working in a startup SaaS tech or B2B environments
Familiarity with SEO basics performance marketing or CRM segmentation
Understanding of growth funnels activation metrics and retention levers
Exposure to webinar platforms event coordination or partnerships
Employment Type
Full Time
