Social and Content Strategy Manager

About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally we connect leading experience makers with the worlds largest brands to ensure a quality experience for consumers.

Were a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency were committed to upholding the integrity of the programmatic ecosystem at large.

Whats it like to work at Index

Index is an exciting and fast-paced place to work. Youll be able to feed your ambition lean into trust and transparency and feel genuine support from your colleagues. Were built on our core values and live them each day. Theyre not just buzzwords.

We pride ourselves on our independence and openness not only in our technology but in our teams too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers and were looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution

What Were Looking For:

• An exceptional writer and editor with a journalistic mindsetyou know how to ask the right questions simplify complex and technical topics and tell a compelling story
• Someone fluent in todays content landscape and both curious and informed about whats next from AI-assisted workflows to emerging solutions and platforms
• A collaborative self-starter with strong creative instincts who is open to evolving responsibilities as we discover new tools and approaches together
• A content strategist who blends editorial and distribution thinking across formats and channels
• Someone with a sharp eye for detail and a passion for quality ensuring every piece of work reflects the highest standards

Heres What Youll be Doing:

Social media strategy and execution

• Own develop and execute Indexs social media strategy and execution across LinkedIn X Instagram YouTube and emerging platforms continually adapting to new channels and trends
• Write edit and publish high-performing contentfrom video scripts to short-form copy tailored for each platform and audience
• Monitor industry conversations identify engagement opportunities and build authentic relationships with followers and partners
• Develop and grow our employee advocacy strategy by activating employees to amplify content helping executives develop their profiles and ghostwriting posts

Content creation and amplification

• Support content creation across a range of topics and formatssocial blog email video case studies thought leadership and morewith a focus on storytelling clarity and value
• Develop and manage editorial calendars aligned to key narratives campaigns product launches and industry moments
• Repurpose high-value content into new formats to maximize reach and engagement
• Amplify content across social email and digital channelsensuring the right content reaches the right audiences at the right time

Performance tracking and optimization

• Monitor KPIs and analyze content performance to inform future strategy
• Conduct A/B tests and apply insights to continually improve engagement and reach
• Create regular reports and presentations to communicate results and recommendations

Collaboration and alignment

• Partner with the Creative team to produce compelling visuals videos and other assets that resonate with our target audiences
• Collaborate closely with a diverse group of stakeholders including executives partners and customers along with Product Marketing Creative Communications Employer Brand International and L&D teams to ensure alignment across campaigns
• Champion the Index style guide and ensure consistency in brand voice messaging and tone across all channels

AI and innovation

• Incorporate AI tools like ChatGPT Writer or Canvas AI features to streamline ideation editing and production workflows
• Stay ahead of industry trends platform updates and emerging content formats to help the team grow reach and engagement
• Propose new ideas and experiment with content formats and distribution techniques to help Index stay ahead of evolving content trends

Heres What You Need:

• 5-7 Years of social media or content marketing experience in B2B tech ideally with exposure to ad tech or digital advertising and a keen drive to stay ahead of industry trends emerging technologies and ecosystem changes
• Strong writing storyboarding and editing skills across short- and long-form multimedia formats with a portfolio of work to showcase your range and attention to detail
• Deep understanding of platform best practices for LinkedIn Instagram YouTube and X with a curiosity in emerging channels and formats
• Familiarity with content and social tools such as SproutSocial Canva Writer WordPress Adobe Express Vimeo etc.
• Familiarity with AI tools and how to integrate them into editorial workflows
• Data-driven mindset with experience interpreting performance metrics and making strategic recommendations
• Strong creative instincts and a collaborative approach to working with Creative Product Marketing and Communications teams
• Proven ability to manage multiple projects and priorities with attention to detail and deadlines

The base salary for this role is $105000 to $125000 USD. The total compensation package may vary depending on job-related knowledge skills and experience.

Why Youll Love Working Here:

• Comprehensive health dental and vision plans for you and your dependents
• Paid time off health days and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Generous parental leave available to birthing non-birthing and adoptive parents
• Annual well-being allowance plus fitness discounts and group wellness activities
• Employee assistance program
• Mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Bi-weekly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse equitable and inclusive environment learn more here

Equal employment opportunity

At Index Exchange we believe that successful products are built by teams just as diverse as the audience who uses them. As such we are committed to equal employment opportunities. We celebrate diversity of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or expression or veteran status. Additionally we realize that diversity is deeper than any status or classificationdiversity is the human experience. For those who show grit passion and humilityIndex will welcome you.

Accessibility for applicants with disabilities

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.

If you require an accommodation pleasesharethe details of your request and any information how we can assist you with thehiring recruiter when they contact you. Index Exchange will make reasonable efforts toensure accommodation requests are metthroughoutthe recruitment process.

Index Everywhere Index Anywhere

Our corporate headquarters are in Toronto with major offices in New York Montreal Kitchener London San Francisco and many other global cities. As a major global advertising exchange we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.

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