Senior Lead, Vertical Ad Product Marketing

Tubi is a global entertainment company and the most-watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the worlds stories Tubi offers the largest collection of on-demand content including over 275000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 100 million monthly active viewers the company is committed to putting viewers first with free accessible entertainment for all.

About the Role:

Tubi is seeking a Senior Lead Vertical Ad Product Marketing to join our growing team. In this role you will build and implement verticalized go-to-market efforts for Tubis Advertising and Partnerships portfolio. Youll combine market insights strategic thinking and creative positioning to grow our ad ecosystem and empower both internal teams and external partners. This role is critical to ensuring that Tubi remains competitive and continues to deliver impactful advertising solutions that meet the needs of our clients and viewers alike.

This is a full-time hybrid role from our New York City office reporting to the Senior Manager Product Marketing.

What Youll Do:

• Marketplace insights & competitive analysis: Conduct ongoing research into the ad tech landscape market trends and competitive offerings across Tubis key verticals. Identify opportunities and threats delivering actionable insights to cross-functional teams.
• Vertical strategy development: Collaborate with Product and Sales teams to create comprehensive strategiesincluding roadmaps positioning packaging and playbooks that enhance Tubis value proposition and bolster our ad solutions for key verticals.
• Roadmap planning: Work closely with Product Managers to prioritize features capabilities and partnerships based on market needs and business impact. Ensure alignment between product development timelines and marketing objectives.
• Positioning & messaging: Craft compelling value propositions and messaging for Tubis ad products and services. Highlight the unique value propositions of Tubis solutions to differentiate in a rapidly evolving marketplace.
• Product launches: Lead the go-to-market strategy for new ad-related features tools and partnerships. Manage end-to-end launch plans including timelines deliverables and stakeholder alignment. Partner with Sales and Marketing to create impactful campaigns and announcements.
• Internal enablement: Develop training materials playbooks and resources to empower Sales Account Management and Partner teams.
• External education: Collaborate with Marketing and Sales to create case studies thought leadership content and webinars for advertisers. Represent Tubi at industry events conferences and partner meetings to evangelize our advertising solutions.

Your Background:

• 5 years of experience in product marketing vertical marketing solutions marketing or a related role within the ad tech or digital advertising industry
• Understanding of the streaming and digital advertising ecosystem including SSPs DSPs CTV and programmatic ad buying
• Exceptional analytical and storytelling abilities with the ability to create compelling marketing materials
• Strong project management and stakeholder collaboration skills
• Passionate about film TV and advertising

#LI-MJ1

#LI-Hybrid

Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time regular employees Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.