Industrial/B2B Content Specialist
Industrial/B2B Content Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About the Role
Were looking for a creative and strategic Content Specialist to join our Growth team with a dedicated focus on the Industrial/B2B vertical. This role is essential in shaping and delivering high-impact content that builds awareness drives demand and supports the entire customer journey within a complex B2B sales cycle.
The ideal candidate understands the nuances of industrial buyers can translate technical value propositions into compelling stories and is comfortable collaborating with cross-functional teams across sales product and field marketing.
- Content Strategy & Planning:
- Develop and maintain a content calendar tailored to the B2B/Industrial ICP in alignment with go-to-market campaigns sales motions and field events.
- Content Creation:
- Write and edit high-quality engaging and conversion-oriented content including:
- Customer success stories
- Product-focused blog posts and whitepapers
- Thought leadership articles
- Sales enablement materials
- Case studies and one-pagers
- Email sequences and landing pages
- ICP Expertise & Messaging:
- Deeply understand the challenges language and decision-making process of industrial buyers ensuring all content resonates with their needs and aligns with the segments positioning.
- Cross-functional Collaboration:
- Work closely with sales product marketing performance marketing and field marketing to ensure consistency in messaging and impact across channels.
- Content Distribution Support:
- Collaborate with demand generation and performance marketing to support content promotion strategies (email paid organic social and events).
- Performance Analysis:
- Monitor and report on content effectiveness and engagement; use insights to improve content formats messaging and targeting.
About the Team
Youll be part of a passionate growth team committed to helping industrial businesses transform their digital commerce strategies. This is a great opportunity to shape the voice of a leading enterprise platform in a market with massive potential.
Who you are
- 35 years of experience in content marketing copywriting or journalism preferably in a B2B SaaS or industrial tech environment.
- Strong understanding of B2B buyer journeys especially in manufacturing distribution or logistics sectors.
- Exceptional storytelling writing and editing skillsable to make technical topics digestible and engaging.
- Experience creating a wide range of content formats (written visual video is a plus).
- Familiarity with SEO best practices CMS platforms and marketing automation tools (e.g. HubSpot Marketo).
- Collaborative mindset with a track record of working well across teams and functions.
- Comfortable managing multiple projects and deadlines in a fast-paced environment.
- Background or strong interest in the industrial/manufacturing sector.
- Experience supporting account-based marketing (ABM) strategies.
- Basic understanding of performance marketing or paid media principles.
About VTEX
Benefits
- Competitive compensation
- Extended parental leave
- Medical insurance
- Ticket restaurant
- Life Insurance
- Legal plan
- Language scholarship: 65% subsidies in English Spanish Portuguese courses
- Free shipping on 1000 VTEX store
Required Experience:
Unclear Seniority
Employment Type
Full Time
