Associate, Digital Brand Marketing, Liberty Street, New York, NY

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized enabling you to thrive both professionally and personally. Here you will find ample opportunities to connect and collaborate with talented colleagues from around the world sharing insights and driving innovation together. Join us at Santander where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

As an Associate Digital Brand Marketing at Santander youll be a key driver of our brands visibility and performance across paid media. Your expertise in digital media advertising will be critical as you lead the planning execution and optimization of multi-channel campaigns across platforms including social influencer display video audio connected TV and emerging mediawith select support for traditional formats such as out-of-home and broadcast integration.

Youll collaborate with internal stakeholders and external agencies to ensure every campaign is strategically sound insight-driven and performance-optimized. Your efforts will directly support Santanders growth and brand awareness objectives across business lines.

• Lead Paid Media Campaigns: Strategically manage end-to-end paid media programs across all digital channels including paid social programmatic display online video (YouTube) influencer marketing connected TV (CTV) digital audio and more.
• Support Traditional Integration: Align digital efforts with select traditional channels such as out-of-home and broadcast media to ensure a cohesive brand presence across touchpoints.
• Partner with Media Agencies: Drive collaboration with digital media agencies to develop activate and optimize campaigns ensuring alignment with brand objectives and KPIs.
• Digital Strategy Development: Create and evolve media strategies that reflect audience insights channel performance and brand goals across all digital properties.
• Cross-Functional Collaboration: Serve as the critical connector between Brand Strategy and Media Execution teams ensuring fluid communication shared learning and cohesive execution.
• Campaign QA & Activation: Review and traffic all digital media assets providing strategic and creative feedback to ensure campaigns launch on time and meet quality standards.
• Data-Driven Optimization: Utilize analytics and past performance insights to continuously test refine and improve campaign effectivenessdriving a strong test-measure-learn discipline.
• Media Alignment: Ensure paid digital campaigns are tightly integrated with offline media and personalized (1:1) marketing strategies.
• Opportunity Hunting: Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.

What You Bring:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors Degree or equivalent work experience: Marketing Business Communications Web/Graphic Design or equivalent field - Required.
• Masters Degree Marketing Business Communications Web/Graphic Design or equivalent field - Preferred.

• 5 years of experience in paid media advertising with hands-on campaign management across major digital platforms (required).
• 5 years in the financial services industry or another highly regulated vertical (required).

• Proven expertise in digital media buying and cross-channel campaign execution across platforms including:
  • Paid Social
  • Programmatic
  • Online Video
  • Influencer Marketing
  • Digital Audio
  • Connected TV
  • Out-of-Home and Linear TV (collaborative integration)

• Strong understanding of media planning measurement frameworks and campaign analytics.
• Deep familiarity with compliance considerations for financial services advertising particularly in social and digital.
• Excellent written and verbal communication skills with the ability to present strategy performance and business cases for paid media investments.
• Adaptable collaborative and highly organized with outstanding time and stakeholder management.
• Demonstrated success in managing complex multi-channel paid campaigns and delivering measurable results.
• A track record of driving innovation in media execution or media tech adoption.

Certifications:
No Certifications listed for this job.

It Would Be Nice For You To Have:
Established work history or equivalent demonstrated through a combination of work experience training military service or education.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt) the annual range is based on a 40-hour work week. The exact compensation may vary based on skills experience training licensure and certifications and location.

Link to Santander Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide ()

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin genetics disability age veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting standingand walking is required for this role. Depending on location occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason please contact us at to discuss your needs.