Global Brand Manager
Global Brand Manager
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Job Description
Job Description
Global Brand Manager
Location: Frankfurt Germany/ Hybrid Department: Global Product Team Sector: Pharmaceutical (Rx) Neurology
As a Global Brand Manager you will be instrumental in defining and delivering the overarching brand direction for innovative pharmaceutical assets on a global scale. In this strategic role youll work as part of a cross-functional global team ensuring that the brand strategy is rooted in patient needs and market realities. Your work will have a direct impact on product success across diverse international markets.
Key Responsibilities
Define and execute the global brand vision positioning and brand plan aligned with GPTs overall asset strategy.
Shape commercial strategies and tactical initiatives informed by data-driven market research and insights into patient journeys and behaviors.
Collaborate across functions to identify knowledge gaps and design initiatives to address them focusing on unmet needs and opportunity spaces.
Create and test marketing materials and global campaigns in partnership with market research and creative teams refining content based on feedback and performance indicators.
Partner with scientific and medical functions to support integrated global planning including presence at international industry events and congresses.
Lead the execution of digital engagement strategies in collaboration with external creative partners.
Represent commercial interests in cross-functional decision-making forums and lead sub-teams focused on implementing agreed strategies.
Track brand performance and competitor activity recommending adjustments to remain competitive in evolving markets.
Stay connected with key stakeholders including affiliates and regional teams to gather feedback and ensure effective local implementation.
Ideal Profile
Degree in business life sciences or a related field combined with relevant experience in the pharmaceutical or life sciences industry.
- Strong medical background with deep scientific understanding and launch experience.
Demonstrated success in global brand management and strategic marketing preferably with experience launching new pharmaceutical products.
Strong ability to think strategically and translate insights into actionable commercial plans.
Excellent communicator with proven success working in cross-functional multicultural teams.
Proficient in project management with experience leading initiatives from concept to execution.
Deep understanding of market dynamics competitive analysis and healthcare marketing.
Fluent in English; proficiency in other languages is advantageous.
- Neurology experience: Ideal but not required.-
Whats Offered
Purpose-driven role where your work contributes to improving health outcomes globally.
Hybrid working model that supports flexibility and work-life balance.
Collaborative non-hierarchical environment that values openness and respect.
Attractive total compensation package including a wide range of employee benefits and well-being programs.
Modern workplace with strong infrastructure transport access and on-site amenities.
Access to subsidized perks and services such as mobility and wellness programs.
Interviews happening this week so if this opportunity aligns with your experience and aspirations please reach out to for a confidential discussion.
Required Experience:
Exec
Employment Type
Full-Time
