Our client is seeking to hire a Senior Social Media Executive to join a fast-growing lifestyle-focused eyewear brand. The ideal candidate will have a strong passion for storytelling social trends and brand building across digital platforms. This role plays a critical part in shaping the brand s voice and online presence working closely with the marketing team to deliver content that resonates with our community and drives engagement.
Key Responsibilities:
Develop and execute social media strategies across platforms (Instagram TikTok Facebook
etc.) to strengthen brand presence and increase audience engagement.
Plan and manage content calendars ensuring consistency in tone quality and brand messaging.
Create engaging and relatable content including short-form videos reels photos and
captions that connects with Gen Z and millennial audiences.
Stay updated on digital trends platform algorithm changes and viral formats to leverage timely
opportunities.
Attend on-site shoots events and meetings as required for content production.
Collaborate with internal teams for campaign planning product launches and seasonal content.
Monitor and analyze performance metrics to optimize content strategy and execution.
Requirements
Minimum 2 years of experience in social media management and content creation.
Proven ability to grow and engage audiences on platforms like TikTok Instagram and Facebook.
Strong copywriting skills with a flair for storytelling and tone of voice.
Experience with basic photo and video editing tools (e.g. Canva CapCut Adobe Suite).
Comfortable working independently and collaboratively in a fast-paced environment.
Ability and willingness to travel for shoots or on-site projects.
Minimum 2 years of experience in social media management and content creation. Proven ability to grow and engage audiences on platforms like TikTok, Instagram, and Facebook. Strong copywriting skills with a flair for storytelling and tone of voice. Experience with basic photo and video editing tools (e.g. Canva, CapCut, Adobe Suite). Comfortable working independently and collaboratively in a fast-paced environment. Ability and willingness to travel for shoots or on-site projects.