Head of Content Marketing
Head of Content Marketing
Posted on :
16-07-2025
Employer Active
1 Vacancy
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Job Description
Kinsta is one of the top-managed WordPress hosting companies with a growing club of 120000 businesses including startups universities and Fortune 500 firms. Were motivated by excellent quality and proud to have received a 97% satisfaction rating from our customers.
Thats because to us each day is a chance to grow. As a team we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders dont hold our hands but theyre in our corner whenever we ask for help - and our environment is flexible and remote-first.
As Head of Content Marketing youll own the content strategy from top to bottomdeveloping compelling narratives that position Kinsta as a category leader. Youll collaborate closely with product marketing demand gen sales and customer success to build a full-funnel content engine that fuels growth. The ideal candidate brings a blend of corporate and agency experience excels in creative storytelling and campaign execution and has a track record of leading initiatives that drive brand visibility and lead generation.
What Youll Do:
- Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys.
- Manage and mentor a team of writers editors product marketers customer marketers and content creators (in-house and freelance).
- Own the editorial calendar and oversee production of a range of content: blogs white papers ebooks webinars video scripts case studies emails and more.
- Collaborate with product marketing to translate technical features into clear compelling messaging and thought leadership.
- Work with demand generation to optimize content for SEO paid campaigns ABM and nurture programs.
- Analyze content performance metrics (e.g. engagement conversion SEO rankings) to refine and optimize output.
- Leverage data market research and reporting tools to continuously optimize messaging performance.
- Ensure brand voice tone and messaging consistency across all content and channels.
- Partner with Sales and Customer Success to create enablement content and customer success stories.
What Youll Bring to the role:
- Relevant degree in Marketing Communications Journalism English or a related field.
- 7 years of content marketing experience ideally in B2B SaaS or enterprise technology.
- 3 years managing a content team or function.
- Proven track record of developing high-performing content strategies that drive pipeline and brand authority.
- Deep understanding of the B2B buyer journey with a proven ability to map and optimize content to drive pipeline and revenue.
- Exceptional storytelling writing and editing skills with a portfolio to match.
- Strong understanding of SEO content distribution and marketing automation.
- Comfortable translating technical concepts into accessible engaging content.
- Highly collaborative organized and data-driven.
- Experience managing agencies budgets timelines and campaign workflows.
- Excellent written and verbal communication skills including executive-level presentations.
- Experience with tools such as HubSpot WordPress Google Analytics SEMrush/Ahrefs and project management platforms.
Bonus points if you have:
- Experience with video podcast or interactive content formats.
- Background in managed hosting technology.
- Familiarity with product-led growth or developer-focused content.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA UK and Hungary.
- Pension plan for employees hired in the UK and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment recruitment advertisements for employment compensation termination promotions and other conditions of employment against any employee or job applicant on the basis of race color gender national origin citizenship age religion creed disability marital status veterans status sexual orientation gender identity gender expression or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions you agree to the processing of the submitted personal data in accordance with Kinstas including the transfer of your data to the United States.
#LI-Remote #IHSRemote
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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