Digital Analyst
Digital Analyst
Posted on :
15-07-2025
Employer Active
1 Vacancy
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Job Description
Online Customer Journey Analysis:
- Assess and interpret digital customer behaviour identifying trends and areas for improvement within the online experience.
Conversion Rate Optimisation (CRO) Evaluation:
- Analyse the results of CRO tests providing insights into test performance and recommendations for future experiments.
Utilisation of Digital Analytics Tools:
- Leverage tools such as Google Analytics ContentSquare and Looker Studio to track user interactions and identify pain points.
Stakeholder Collaboration:
- Work closely with digital product teams UX designers and marketing teams to provide actionable insights that enhance the online experience.
A/B Testing Support:
- Assist in designing implementing and analysing A/B and multivariate tests to optimise website and app performance.
Data Governance & Compliance:
- Ensure adherence to regulatory and organisational data governance policies including GDPR compliance.
Dashboard & Report Development:
- Create and maintain reports and dashboards that track key digital performance metrics and customer behaviours.
Requirements
Essential Skills
- Experience in digital analytics web analytics or a similar role.
- Proficiency in digital analytics tools such as Google Analytics and ContentSquare.
- Strong understanding of CRO methodologies A/B testing and user experience (UX) principles.
- Experience with data visualisation tools such as Power BI Tableau or Google Data Studio.
- Strong problem-solving and analytical skills with the ability to interpret complex data.
- Knowledge of website performance metrics and e-commerce analytics.
- Excellent communication skills with the ability to translate data insights into actionable recommendations.
Desirable Skills
- Experience within the insurance financial services.
- Experience working in an agile and fast-paced environment.
- Familiarity with HTML JavaScript or other web technologies to better understand digital tracking implementations.
- Exposure to marketing analytics and campaign performance tracking.
- Understanding of personalization and customer segmentation strategies.
Experience in digital analytics, web analytics, or a similar role. Proficiency in digital analytics tools such as Google Analytics and ContentSquare. Strong understanding of CRO methodologies, A/B testing, and user experience (UX) principles. Experience with data visualisation tools such as Power BI, Tableau, or Google Data Studio. Strong problem-solving and analytical skills, with the ability to interpret complex data. Knowledge of website performance metrics and e-commerce analytics. Excellent communication skills, with the ability to translate data insights into actionable recommendations.
Employment Type
Full Time
Key Skills
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