Digital Marketing Associate- Zkraft
Digital Marketing Associate- Zkraft
Posted on :
18-07-2025
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1 Vacancy
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Job Description
What we want:
We are looking for an experienced and strategic leader to take on the role of Digital Marketing Associate. This position is critical for driving organic growth and optimising local and global digital presence for our clients. The ideal candidate will be respensible for who will be responsible for planning executing and optimizing paid advertising campaigns across search and social media platforms. This role is perfect for someone passionate about digital marketing data analysis and driving measurable results.
Who We are:
Vertoz (NSEI: VERTOZ) an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here.
ZKraft:
At Zkraft we are a leading digital marketing agency offering comprehensive digital solutions ranging from strategy transformation media planning and buying. We combine creativity technology and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex Azurite and Qualispace we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats including interactive banners Swirl Ads and CTV solutions enable us to engage audiences are proud to serve industries such as E-commerce BFSI Healthcare Real Estate and Government sectors and specialize in verticals like Automotive Entertainment and more. With global recognition a proven track record and a client-centric approach Zkraft is the trusted partner for businesses aiming for growth.
What you will do:
What you will do:
- Work closely with the creative team to develop engaging ad visuals.
- Coordinate with the content team to align campaigns with overall marketing strategies.
- Stay Updated on Trends
- Keep up-to-date with the latest trends in paid advertising and social media platforms.
- Identify new opportunities for campaign innovation and growth.
- Plan create and manage paid campaigns on platforms like Google Ads Facebook Instagram and others.
- Monitor campaign performance and optimize for key metrics such as CTR CPC ROI and conversions.
- Conduct A/B testing for ad creatives targeting and landing pages to improve campaign performance.
- Perform keyword research to identify high-performing search terms.
- Write compelling ad copy tailored to the target audience and platform.
- Track campaign performance using tools like Google Analytics Facebook Ads Manager and other analytics platforms.
- Generate weekly and monthly reports on campaign performance and provide actionable insights for improvement.
- Allocate budgets effectively across campaigns to maximize ROI.
- Monitor daily spend to ensure campaigns stay within budget limits.
Requirements
Knowledge of PPC (Pay-Per-Click) strategies and SEM (Search Engine Marketing).
Familiarity with audience targeting techniques (e.g. demographics interests).
Ability to manage multiple campaigns simultaneously while meeting deadlines.
Creative thinking to develop engaging ad content that resonates with audiences.
Bachelor s degree in Marketing Communications or a related field.
1 3 years of experience managing paid campaigns on search and social platforms.
Proficiency in tools like Google Ads Facebook Ads Manager and Google Analytics.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication skills and attention to detail.
Certifications in Google Ads or Facebook Blueprint (preferred but not mandatory).
2 3 years of proven experience as a copywriter in a digital/creative agency or in-house marketing team. Strong portfolio showcasing social-first content and brand-driven campaigns. Ability to write short-form, witty, and impactful copy that aligns with the marketing goal. A proactive attitude and openness to feedback. Exceptional communication, and presentation skills. Excellent command of grammar, tone, and structure. Comfort working in a fast-paced, deadline-driven environment. Experience writing for D2C or youth-centric brands.
Employment Type
Full Time
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