Product Marketing Manager, SoFi Pay
Product Marketing Manager, SoFi Pay
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Salary Not Disclosed
1 Vacancy
Job Description
The role
Were seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. Youll collaborate closely with product brand channel owners lifecycle finance and the business unit to optimize our messaging positioning and channel mix to drive strong business outcomes. This is a high-impact hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFis growth. .
What youll do:
- Drive SoFi Pays growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature
- Develop own and iterate on future country launches (v1 will have 37 countries but will expand exponentially in future months)
- Develop execute and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer competitive and Member insights
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans write creative briefs and develop breakthrough creative that will be deployed across those channels.
- Collaborate with product engineering and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive awareness via upper funnel marketing
What youll need:
- 5 years of Product Marketing and/or Growth Marketing experience
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights
- Analytics: Use data to drive strategy execution and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced self-driven environment
Required Experience:
Manager
Employment Type
Full Time
