Public Relations Specialist
Public Relations Specialist
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Job Description
Job Title: Public Relations Specialist
Reporting Relationship: Director of Communications
Unit: Central Administration
Department: IWU Marketing - Central Administration
Campus Location: Maxwell Center Marion IN (This position is a hybrid schedule which would involve a few days each week onsite and up to two days remote.)
Blending public relations social media and written communication the Public Relations Specialist helps shape IWUs voice across multiple platforms. Through compelling storytelling this role engages IWUs audiences via news releases blogs university magazines email journeys video scripts and marketing campaigns.
The specialist develops strategic content and fosters relationships to amplify IWUs brand mission and enrollment goals. This role supports the Marketing Departments Communications Team by executing communication strategies and ensuring a consistent voice across all mediums.
Duties and Responsibilities
- Creates content for internal and external communications from conception to execution and distribution
- Develops relationships with external audiences and stakeholders to promote awareness and publish news stories
- Collaborates with internal stakeholders to increase communication and build morale among students staff faculty administration and alumni
- Discover newsworthy accomplishments among students staff faculty administration and alumni and write compelling stories to publish across a variety of mediums
- Serves as a gatekeeper for consistency in voice and tone across marketing content including maintaining the Universitys style guide and adhering to its guidelines
Qualifications:According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
- Bachelors degree required preferably in marketing communications public relations writing English or a related discipline
Experience
- Strong writing editing and storytelling skills with the ability to tailor content for different audiences and platforms
- Experience in copywriting and editing
- Demonstrated ability to communicate clearly and professionally in a variety of formats (e.g. press releases blogs emails social media)
- A collaborative mindset and a willingness to learn in a team-oriented environment
- Ability to engage effectively with individuals from diverse backgrounds and cultures
- A degree in communications public relations journalism marketing or a related field is preferred
Required Skills
- Strong written and verbal communication skills with the ability to convey information clearly and effectively across audiences
- Familiarity with AP style
- Effective storyteller with the ability to capture an organizations voice and use narrative strategy to support institutional goals
- Excellent writing and editing skills with a solid grasp of grammar style guidelines and editorial best practices
- Knowledge of internal and external communication strategies with an understanding of how media supports marketing objectives
- Strong project management collaboration and organizational abilities with a track record of meeting deadlines
- A clear understanding of and commitment to the Christ-centered mission and values of Indiana Wesleyan University
IWU Kingdom Diversity Statement
IWU in covenant with Gods reconciling work and in accordance with the biblical principles of our historic Wesleyan tradition commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living teaching and learning which exhibits honor respect and dignity. Acknowledging visible or invisible differences our community authentically values each members earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christs commandment to love all humankind.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C. Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
