Market Research Sr. Analyst
Market Research Sr. Analyst
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Job Description
This is a Non-Employee Contingent Worker Role providing services for TIAAs family of companies and will be employed by TIAAs preferred 3rd Party Supplier. As a Non-Employee CW perform a variety of moderately complex business planning support and project-related an exceptional standard of quality and holds themselves accountable to achieving excellent results.
This role will sit onsite likely in a hybrid capacity at the location(s) listed in this posting.
The anticipated term of this engagement will be 4 months. This term could be extended based on company business needs.CW-Marketing Analytics Manager IIThe Data Analytics Manager advises a team that gathers analyzes and interprets market/business sector trends and customer data identifying insights that ultimately inform business product development and marketing decisions. This job manages the data collection modelling visualization and interpretation efforts of the marketing analytics team.
Key Responsibilities and Duties
- Oversees processes and methodologies for gathering and analyzing market data and opinion research.
- Ensures accuracy and integrity of data analytics statistical modelling visualizations and interpretations.
- Implements evaluation standards and related policies and processes used to either project or measure results of various marketing initiatives.
- Analyzes revenue impact of various online marketing and e-commerce strategies.
- Communicates with senior management about market analyses and marketing campaign performance highlighting areas of opportunity for increased marketing and advertising as well as potential for new product or service development as appropriate.
- Manages performance of team through regular timely feedback as well as the formal performance review process to ensure delivery of exceptional products and engagement motivation and development of team.
- University (Degree) Preferred
- 5 Years Required; 7 Years Preferred
- Physical Requirements: Sedentary Work
Career Level
8PL
A CW Analyst who will synthesize our syndicated and competitive intelligence reports and data we receive from external partners. This resource will synthesize and write narratives to help us understand the findings from expert reports as well as work with vendors to support ad hoc business role will provide insightsinto what key experiences look like with our competitors as well as standards across industries. This work will inform the prioritization of work or differentiate between market parity or person will also provide input to the experimentation team to determine if the work being proposed is divergent enough from market standards or whether it is a just do it.
Key Responsibilities
Act as a liaison with our syndicated partners and create a full inventory of syndicated reports.
Synthesize and write a narrative of the report and create presentation ready documents that can be socialized enterprise wide.
Secondary research which includes ad hoc competitive bench marking for new concepts (both product launches and experimentation).
Create an updated view of our position relative to competition and market leaders on our experience capabilities.
Identify CX trends that are surfacing with market leaders to indicate what may be the next step for us.
Share data findings and provide practical business suggestions
Anticipated Posting End Date:
Base Pay Range: $72.16/hr - $98.65/hrActual base salary may vary based upon but not limited to relevant experience time in role base salary of internal peers prior performance business sector and geographic location.
Equal Opportunity
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Required Experience:
Senior IC
Employment Type
Full-Time
