Director of Social, Creators and Culture
Director of Social, Creators and Culture
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Job Description
Position Summary
Headquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.People Excellence Change Integrity Co-prosperity
Role and Responsibilities
Reporting to the Senior Director Owned Media of MX Marketing the Director of Social Creators and Culture will take a pivotal role in shaping and defining Samsungs brand in the USA along with driving revenue growth across our mobile product categories (Smartphones PCs Tablets Wearables (Watch/Audio/Ring)).
This person will be responsible for managing and driving our Owned Social and Influencer/Creator/Talent strategy and execution including:
Samsungs Organic Social presence across social platforms Samsungs Creator/Influencer program comprising a mix of celeb Influencers and Micro/Macro Creators (#TeamGalaxy) Samsungs Nano community creator program that help drive social conversation at scale Samsungs Members program that engages with our most loyal fans and celebrates their love for our products Driving Samsungs place in Culture in the US
The objectives of this role are simple:
Drive cultural relevancy that puts the Samsung brand on the map in the US causing people to follow us and engage with our brand Create insane social conversation both on and off Samsung platforms that deliver a disproportionate share of voice for us Showcase Samsung innovation with human-powered stories and content that fuels desire for our products and drives people to want to touch/try devices in real life
This is a role where those who share a passion and ambition to change the market and disrupt status quo will shine. Youll have the freedom and flexibility to be bold and disruptive in your approach and leverage an amazing x-functional support team around you to bring your vision to life. Well expect you to help secure multiple awards and industry/peer recognition for your work.
Although this role is mobile-specific other Samsung groups will expect you to be a source of best practice and expertise and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the go-to resource for guidance and will need to act with confidence and strong leadership.
Youll be working heavily with Samsungs internal teams in Korea to align on global-local strategies and implementations. Youll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification.
This is a fast-paced environment with a great mix of strategic planning rapid execution and a bit of hustle!
Position Objective
Develop a comprehensive social media and influencer strategy to meet earned media targets per brand leading the development of all social media campaigns for organic social media accounts and collaborating with the paid media team to leverage high-performing organic content
Partner with the Agency of Record(s) to define immediate and long-term playbooks guiding a team on platform growth strategy
Own the full influencer mix from nano to macro to celebs developing a strategy that optimizes influencer performance and adapts to changes in the creator ecosystem
Provide thought leadership in developing brand storytelling across all social media platforms advising on narrative trends that complement brand strategies and high-performing formats
Own the social media KPI scorecard focused on brand and commercial contribution working in partnership with the x-functional Samsung and Agency Partner team and leveraging reporting tools
Partner and collaborate with cross-functional teams to regularly optimize and refine social strategy and content
Assist in social/talent shoots as needed
Build and maintain strong relationships with representatives of key social platforms and tools
Participate in regional and global meetings and check-ins as needed
Develop and maintain a global social media calendar across all platforms
Manage the organization and receipt of all creative assets from the respective teams
Negotiate & execute commercial terms & contracts working with internal stakeholders such as Legal Finance Compliance and Procurement
Track analyze and report against marketing KPIs and metrics and take corrective action where needed
Identify synergies between your programs and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals
Drive all communications assets advertising promotional materials and PR inputs related to your initiatives working closely with agency partners and x-functional teams
Work closely with Finance to ensure all plans are within budget and all approvals handled within compliance and guidelines
Ensure that the x-functional team across the organization is fully aware of your programs and activities and leverage them in the maximum way possible (e.g. integrating into retail or CRM communications)
Minimum Qualifications
BA/BS degree in marketing communications or business management; 12 years of relevant progressive marketing experience
10 years in GTM Execution across Social/Influencers/Talent
An iterative thinker who can challenges the status quo
Consummate collaborator committed to communication excellence
Experience negotiating complex deals and programs with large international companies
Experience working with technology platforms and internet brands
Existing connections and relationships with the worlds leading media & internet brands
Ability to think strategically about issues leading to recommendations and action plans
Ability to think quickly and make decisions sometimes without all the necessary information
Comfortable presenting at C level
Strong project/program management experience
Skills and Qualifications
#LI-JM1
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Director
Employment Type
Full-Time
