Social Media Content Specialist
Social Media Content Specialist
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$ 72681 - 90852
1 Vacancy
Job Description
POSITION SUMMARY
Position Title: Social Media Content Specialist
Department: Marketing Communications
Reports to: Marketing Communications Supervisor
About the Organization:The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world representing the interests of more than 550000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution.Visit us online at.
AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race color religion creed sex and gender (including pregnancy childbirth breastfeeding or related medical conditions gender identity gender expression and sexual orientation) ancestry national origin age (40 or older) disability (mental and physical) military or veteran status marital status medical condition or genetic information and any other basis protected by federal state or local law or ordinance or regulation.
Application Instructions:Interested individuals can visit ourCareers Pageand apply for theSocial Media Content Specialistrole. Any questions can be directed to:. Theposition is eligible for remote or hybrid on-site work out of our Aliso Viejo CA national office. Some travel may be required.
Position Purpose:The Social Media Content Specialist serves as a strategic content creator and collaborator responsible for developing and executing compelling audience-centric social media content strategies that support organizational objectives. In partnership with the Social Media Manager this role leads the creation of dynamic contentalong with short-form videofor key platforms using data insights and performance trends to drive meaningful engagement brand affinity and conversion.
This position exercises independent judgment in audience-centric social media content strategies and with messaging that reflects the voice of AACN and aligns with broader campaign goals while also identifying emerging trends and best practices to continuously evolve AACNs social media presence. The Social Media Content Specialist partners cross-functionally with marketing creative and clinical teams to ensure integrated storytelling that connects with the nursing community and expands reach across priority channels.
Main Accountabilities:
Develops social media content strategy for current social channels such as Facebook X LinkedIn Instagram Stories YouTube and TikTok.
Leads the strategic expansion of social media and digital communication channels identifying growth opportunities aligned with audience behavior content performance and organizational objectives.
Highlight the real and relatable sides of nurses through authentic engaging social media content.
Leads the creation of innovative and platform-optimized social media content formats including dynamic visuals and multimedia assets such as videos Reels carousels live streams and interactive features.
Expands AACNs social media capabilities by evaluating and integrating emerging post formats and content types to maximize engagement and brand visibility.
Develops and refines content delivery strategies across multiple social media channels ensuring alignment with broader organizational objectives and campaign goals.
Optimizes communication platforms to support evolving content strategies and ensure effective audience targeting and messaging impact.
Applies deep expertise in SEO accessibility readability and usability to elevate content performance and ensure content meets both industry standards and AACNs strategic priorities.
Partners with the Social Media Manager to assess content performance analytics interpret data and provide strategic recommendations to increase audience engagement and conversion.
Leverages cross-channel intelligence including paid owned earned and competitive data to inform forward-looking content planning ensuring continuous optimization of AACNs social media content strategy.
Drive content production by collaborating with internal partners and stakeholders to produce relevant content for our social media channels
Create visually compelling graphics for social media using Adobe Illustrator Photoshop and/or other design tools.
Create content to support the execution of contests/sweepstakes/giveaways take these events to the next level of engagement and participation via cross-channel entry multiple entries points submissions real-time entrant dashboards etc.
Collaborate with MarCom Specialists stakeholders videographers and designers on the production of internal content
Oversee creative content direction and editorial planning for a consistent voice and visual style
Leads strategic exploration of emerging social media channels developing innovative audience-aligned content to expand AACNs digital reach and deepen community engagement.
Designs and implements a year-round influencer and content creator engagement strategy expanding AACNs event-based program into a continuous content cohort to deepen community connection and brand advocacy.
Leads the evaluation and strategic integration of emerging social platforms assessing alignment with audience behavior and content goals and developing tailored content to drive engagement.
Contributes to the evolution of AACNs social media content strategy and brand voice ensuring messaging remains clear consistent and aligned with organizational objectives across all digital platforms.
Continuously monitors and interprets trends in platform functionality content formats and audience engagement to proactively adapt content strategy and maintain digital relevance.
Other duties as assigned.
Leads amplification of key AACN initiatives across social media platforms including National Teaching Institute (NTI) certification programs webinars town halls social media campaigns Nurses Day/Week/Month Certified Nurses Day advocacy efforts crisis communications and emerging organizational priorities.
Skills Required:
Experience creating dynamic content for multiple social media channels with a focus on achieving AACN goals Proven experience managing and growing a brands social media following through strategic content and engagement.
Passion for smart and engaging storytelling creating meaningful and/or empowering experiences for our diverse nursing community
Skilled at transforming long-form content into engaging concise short-form pieces tailored for various platforms.
Ability to independently develop and execute innovative data-driven social media content strategies that align with organizational goals and resonate with diverse nursing communities across multiple platforms.
Skilled at partnering effectively with internal teams and external influencers to create cohesive storytelling expand content reach and cultivate a year-round influencer program that enhances brand advocacy.
Expertise in evaluating adopting and creating tailored content for emerging social media platforms (e.g. TikTok BeReal Clubhouse) continuously monitoring platform trends to maintain AACNs digital relevance and engagement.
Proficient in leveraging social media analytics SEO accessibility and performance insights to optimize content strategies increase engagement and deliver measurable results aligned with AACNs mission.
Demonstrated ability to manage multiple content projects simultaneously with exceptional attention to detail meeting deadlines while producing high-quality multimedia content including video editing and graphic design aligned with brand standards.
Knowledge of social media marketing best practices and experience implementing them across multiple channels
Ability to create various forms of content in line with our brand aesthetic and guidelines displaying exceptional written and verbal communication skills for the purpose of content creation as well as interaction with customers via social media platforms
Understanding of SEO and PPC best practices and trends. Versed in native and third-party social media management tools.
Strong project management and time management skills detail-oriented and media savvy. Ability to manage multiple content projects simultaneously through to execution maintaining deadlines.
Demonstrates exceptional attention to detail and effectively manages multiple priorities independently while collaborating seamlessly across cross-functional teams and varying time zones.
Thrives in high-pressure fast-paced environments by maintaining composure adaptability and delivering quality results within deadlines.
Exhibits strong interpersonal and teamwork skills fostering productive relationships and facilitating collaboration across diverse groups. Communicates clearly and persuasively with stakeholders at all organizational levels leveraging excellent written and verbal communication to advance AACNs objectives.
Operates as a proactive self-starter with the ability to work autonomously or within a team consistently driving initiatives forward to achieve strategic to work independently as well as in a team environment self-starter with strong initiative to achieve AACN goals
Proficient in Microsoft Office (Word Excel PowerPoint and Outlook) and Google workspace. Experience editing video content experience with Adobe Premiere Pro or Final Cut Pro (along with Capcut)
Education and/or Experience:
Bachelors degree preferred
Minimum 5 years of progressive experience in social media content creation strategy. Experience in social media content strategy - proven experience in developing and executing data-driven social media content strategies across platforms such as Facebook Twitter LinkedIn Instagram Stories YouTube and TikTok. Demonstrated expertise in creating innovative platform-optimized multimedia content including videos Reels carousels and live streams to engage and expand target audiences.
Proven ability to independently craft messaging that aligns with organizational goals utilizing deep knowledge in SEO accessibility analytics and performance optimization to enhance content effectiveness. Extensive experience in cross-functional collaboration managing multiple complex projects simultaneously decision making and leading influencer program strategies to drive continuous engagement and brand advocacy.
Advanced proficiency in Adobe Creative Suite and video editing tools with a proactive approach to adapting content strategies in response to evolving trends and fast-paced environments. Not required but a plus: Experience in PR marketing or similar fields
Physical Requirements:
In addition to the responsibilities outlined in the job description the following requirements represent the essential functions of this job which must be met by an individual to perform successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Upon request the company will engage in an interactive process to identify and implement reasonable accommodations.
This position involves frequent sitting standing walking and reaching along with regular repetitive hand motions such as typing and mouse use. It requires prolonged periods of desk work and extensive use of standard office equipment. Occasional travel may be necessary.
To perform effectively the individual must have sufficient visual acuity to read printed materials and digital screens as well as the auditory ability to comprehend spoken communication. The role demands strong mental stamina to manage multiple tasks solve problems determine the appropriate course of action when making decisions and interpret and apply both oral and written instructions. Regular communication and interaction across various platforms are essential along with the ability to remain alert focused and responsive throughout the workday.
This position also requires proficiency in processing information communicating across diverse platforms and analyzing data to inform decision-making. The role involves proactive problem-solving and collaborating with cross-functional stakeholders to drive organizational objectives achieve measurable results and continuous improvement often with limited direct supervision.
Required to be on site periodically as needed to capture content.
Total Compensation:
The target pay range for this role is $72681- $90852
** In addition to the salary range listed we offer a wealth of benefits to make working at AACN even more rewarding. Benefits include generous paid time off low-cost health plans for medical and mental health services dental and vision company-paid life and short-term disability insurance a variety of other benefits and retirement savings program with employer matching and additional company contribution. AACN is committed to a culture of inclusive excellence and offers various alternative and flexible work arrangements to support work/life balance for our team members.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
