Sr Manager, Digital Marketing
Sr Manager, Digital Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Position Summary
Were seeking a seasoned and driven digital marketing leader to shape and lead our India digital strategy. In this role youll champion customer engagement drive demand generation and elevate brand visibility across diverse business portfolios. Youll work closely with cross-functional teams and senior leadership to deliver measurable business outcomes and fuel commercial growth in India.
Key Responsibilities
1. Digital Strategy & Execution
Develop and implement Indias digital roadmap in line with business priorities
Launch and manage coordinated campaigns across paid owned and earned channels
Lead account-based marketing (ABM) SEO/SEM and lead nurturing programs
2. Demand Generation & Funnel Acceleration
Generate qualified leads through localized programs marketing automation and CRM
Tailor global and regional campaigns for Indian customers in collaboration with product and commercial teams
Improve the full customer journey using data insights
Experiment with emerging tools including new technology platforms & generative AI
3. Web Content & Social Media
Coordinate India website content SEO performance and user experience
Build messaging that resonates with local audiences and business goals
Strengthen brand presence across social platforms using paid and organic strategies
4. Data-Driven Marketing & Performance Analytics
Define critical metrics for performance evaluation and conduct A/B tests to guide decisions
Manage marketing dashboards report on return on investments and share actionable insights with collaborators
5. Cross-Functional & Regional Collaboration
Serve as the key digital point of contact for the India leadership team
Work in close partnership with global regional and Center of Excellence (CoE) teams
Ensure marketing programs align with local regulations and meet quality standards
Qualifications & Experience
10 years of experience in digital marketing preferably in B2B or scientific sectors
Hands-on expertise in campaign execution ABM SEO/SEM and marketing analytics
Experience with marketing automation platforms
Proven ability to lead teams and influence across matrixed environments A data-first approach with a strong focus on experimentation and impact
At Thermo Fisher Scientific we value collaboration innovation and personal growth. We provide our global teams with the resources needed to achieve individual career goals while successfully implementing solutions for some of the worlds toughest challenges. Join us and be a part of our ambitious mission to make the world a better place.
Required Experience:
Manager
Employment Type
Full-Time
