Lead - Integrated Marketing
Lead - Integrated Marketing
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Job Description
As an Integrated Campaigns Programs Lead you will play a pivotal role in driving demand generation
through strategic third-party vendor partnerships.
In this role you will collaborate with campaign leaders to jointly define 3rd party channel strategies
optimize investments experiment with new marketing approaches and solve complex operational
challenges. Youll get hands-on with MarTech innovations Account-Based Marketing (ABM) tactics and
data-driven optimizationall while pushing the boundaries of how we engage and convert our Ideal
Customer Profile (ICP).
If youre a strategic thinker who thrives at the intersection of creativity analytics and executionand you
love the challenge of managing high-value partnershipsthis role is for you.
Key Responsibilities
Program Strategy & Execution:
Co-own the investment strategy for high-performing third-party programs working alongside
campaign leaders to align budget allocation with business objectives.
Develop scalable data-driven programs that target the right ICP in the TAM across content
syndication BANT lead generation and webinar activations.
Experiment boldlytest innovative campaign approaches optimize for conversions and
unlock new ways to drive pipeline growth.
Work cross-functionally with marketing sales finance and analytics teams to ensure on-time
execution and measure impact.
Build feedback loops to continuously refine and optimize programs based on performance
insights and sales feedback.
Vendor Management & Negotiation:
Negotiate high-value contracts and pricing models to drive the best outcomesbalancing
cost efficiency with quality lead generation.
Manage the end-to-end contract lifecyclefrom SOW approvals to finance sign-offs and
invoice trackingto ensure operational excellence.
Build strategic long-term relationships with partners fostering innovation and collaboration to
enhance campaign performance.
Performance Monitoring & Analytics:
Be the data-driven decision-makertrack performance metrics analyze pipeline contribution
and adjust spend based on real-time insights.
Own post-campaign analysisidentify trends optimize lead flows and recommend best
practices to improve conversion rates.
Present insightful performance reports to key stakeholders influencing future investments and
strategic pivots.
Qualifications :
Education & Experience:
Bachelors degree in Marketing Business Communications or a related field.
3-5 years of experience in campaign management vendor negotiations or a similar role
preferably within a SaaS demand generation environment.
Skills & Competencies:
Strong negotiation and contract management skills
Proficient in data analysis and familiar with analytics and data visualization tools
Excellent communication and interpersonal skills
Ability to manage multiple projects simultaneously and work effectively in a fast-paced
environment
Detail-oriented with strong organizational and project management skills
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
