Senior Marketing Manager - Retail Solutions

At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

Anaplan is transforming how enterprises connect planning and decision-making across the business. Named by Forrester as the poster child for the planning and analytics space Anaplan enables organizations to unlock decision excellence through our AI-infused cloud-native platform. We empower the worlds leading brands to anticipate shifts pivot quickly and outperform expectationseven in highly complex industries like retail.

We are looking for a strategic and collaborativeSenior Marketing Manager - Retail Solutions to drive solution marketing for our Supply Chain solutions in the Retail industry. As retailers continue to face volatile demand supply chain disruptions and rapid shifts in consumer expectations Anaplan is helping them reimagine retail planningfrom merchandising to store replenishment to omnichannel fulfillment.

You will play a critical role in defining messaging enabling go-to-market success supporting product launches and elevating Anaplans position in the retail supply chain space. Youll work closely with Product Sales GTM Campaigns and Partner teams to craft compelling narratives and programs that resonate with retail supply chain buyers.

***This is a hybrid role that will sit out an Anaplan office 2-3 days a week***

Your Impact

• Drive go-to-market strategy and messaging for Anaplans supply chain planning solutions targeted at the Retail industry
• Collaborate with Product Industry and Campaign teams to create high-impact positioning thought leadership and sales enablement content (decks one-pagers webinars customer stories etc.)
• Build and maintain competitive intelligence and battlecards specific to retail planning vendors and point solutions
• Partner with Campaigns and Digital teams to support integrated programs that generate pipeline and support account-based marketing (ABM)
• Lead or contribute to product and application launches tailored to retail supply chain planning with alignment to merchandising assortment inventory and fulfillment personas
• Conduct buyer and market research to inform persona-based messaging and uncover opportunities for innovation in retail planning
• Support the delivery of content and messaging for industry events analyst briefings and customer engagements in the retail domain

Your Qualifications

• 5 years in B2B product or solutions marketing preferably in enterprise SaaS retail technology or supply chain planning
• Deep understanding of retail planning challenges (e.g. demand variability inventory optimization store/DC replenishment omnichannel complexity)
• Experience positioning or marketing AI/ML-driven solutions such as demand forecasting intelligent automation or prescriptive analyticsideally within retail or supply chain domains
• Proven ability to craft compelling messaging and content for business and technical audiences
• Experience partnering with Product Sales and Campaign teams to execute GTM and launch strategies
• Strong writing storytelling and presentation skills
• Highly collaborative proactive and outcome-oriented mindset

What We Offer

• A progressive career path with a company that values diversity flexibility and balance
• Market-competitive compensation equity and comprehensive benefits
• Opportunities to make a tangible impact on how global retailers plan and perform
• 3 days of paid leave annually to support a cause of your choice
• A culture that prizes curiosity innovation and doing whats right for the customer

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Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

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