Marketing Coordinator
Marketing Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
Job title Marketing Coordinator
Location Manchester
Employment Type Full time Permanent
Direct reports N/A
Reporting to Marketing Manager
Company Overview
OcasaHomes is not your typicalproperty management company - were redefining how residential properties are managed in the UK. Established to oversee a private investment funds residential portfolio we focus on delivering exceptional experiences to residents living in our high-quality yet affordable homes.
Role Overview
The Marketing Coordinator will work alongside the Marketing Manager in delivering high-impact marketing across property portals campaigns creative and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload contribute ideas and help improve lead generation and conversion across Ocasas portfolio of over 30 buildings.
Key Responsibilities
Portal & Website Management
- Maintain and optimise listings across Rightmove Zoopla SpareRoom RentCafe
- Ensure listing quality (copy photography availability) is high and consistently branded
- Coordinate with the Lettings Team for accurate pricing and availability updates
- Manage website content through WordPress including editing building pages uploading imagery and updating marketing copy
- Coordinate with the external website agency for larger-scale changes such as layout edits technical fixes or new page creation
- Maintain consistency in tone of voice branding and messaging across the website
- Support ongoing improvements to the websites user experience especially for lead generation and conversion-focused journeys
- Identify gaps in unit photography and coordinate photoshoots or visual updates for underperforming listings
- Assist with SEO hygiene on WordPress pages (meta titles keywords headings)
Campaign & Performance Delivery
- Own the execution of paid and organic marketing campaigns (Google Ads Meta and internal campaigns)
- Monitor UTM tracking lead flow and cost metrics making data-led suggestions for improvement
- Support campaign ideation for priority buildings and low-occupancy regions
Reporting & Insight
- Lead on weekly and monthly marketing reports: leads CPL CPMI viewings and move-ins
- Track campaign ROI by platform and region
- Flag trends and help shape marketing focus based on building performance and occupancy needs
Creative & Content Coordination
- Draft adapt or proof content for emails ads listings and campaign banners
- Manage asset requests with internal teams or designers (e.g. banners brochures signage)
- Keep the website listings and digital signage updated with new content
- Act as brand guardian across listings signage and digital content ensuring consistency with tone design and messaging
Automation & Marketing Ops
- Own delivery of workflows and automation through HubSpot
- Build test and schedule email campaigns and sequences in HubSpot to support lead nurturing and tenant communication
- Help test and improve tenant journeys across enquiry viewings and onboarding
- Manage small internal campaigns or seasonal pushes (e.g. move-in offers)
- Draft and schedule internal announcements (e.g. tenant app messages RentCafe updates) in line with campaign and occupancy plans
Project & Task Management
- Take ownership of small projects from brief to delivery including:
o Portal refreshes
o Brand refreshes
o Competitor reviews or mystery shops
o Content calendar coordination
Experience and Qualifications
- Demonstratable marketing experience ideally with experience in property
- Confident working in HubSpot WordPress Google Ads Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available a thirst to learn quickly is required.
- Comfortable writing copy briefing designers and working with multiple platforms
- Strong Excel/Sheets skills for reporting and campaign tracking
- Proactive organised and confident owning tasks independently
Company Benefits
- Enhanced Pension
- 25 days annual leave plus UK bank holidays
- Your birthday off
- Time off to move home
- Life assurance
- Group Income Protection
- Private healthcare viaBupa
(taxable benefit)
- Commitment to your learning and development
- Employee wellness resources and events
- Employee Assistance Programme
- Regular team building events
Our Values
We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working.
Considered
We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.
Principled
We believe in doing the right thing and we hold our principles closely in everything that we do.
Empathetic
Empathy is key to creating a culture thats open supportive and kind. Whether its working with colleagues residents or external parties we treat everyone with empathy.
Knowledgeable
We hold ourselves to a high standard every member of theOcasateam is an expert at what they do.
Additional Information
The successful candidate must by the start of the employment have permission to work in the UK.
We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK employment referencing DBS check and depending on the role further checks may need to be conducted.
We know that to be truly innovative we need to have a diverse team. That is whyOcasaHomes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.
We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you:
Required Experience:
IC
Employment Type
Full-Time
