Associate Director, Marketing: Continuing Student Communications
Associate Director, Marketing: Continuing Student Communications
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Job Description
Associate Director for Continuing Student Communications
Admissions
Georgia State University (GSU) is seeking a strategic and experienced Associate Director for Continuing Student Communications to lead student-focused marketing efforts across digital channels. Reporting to the Director of Enrollment Management Communications this role plays a key leadership role in developing and executing targeted communications to enhance student engagement retention and success.
The Associate Director will serve as the Salesforce Marketing Cloud expert for the Division of Enrollment Management and Student Success using the platform to design deliver and optimize multichannel marketing campaigns. This role requires a strong blend of platform expertise and marketing strategy ensuring every communication aligns with institutional goals and resonates with the student audience.
WHAT MAKES THE ADMISSIONS DEPARTMENT A GREAT PLACE
- Generous benefits including health dental vision tuition assistance retirement etc.
- A knowledge-sharing organization that works collaboratively with a variety of partners
- Professional development opportunities and mentorship
- A rapidly growing center within an academic setting
HERE IS WHAT YOU WILL DO
Examples of Duties include:
- Lead the development and execution of comprehensive communication strategies to support student retention and success with a focus on email and digital marketing through Salesforce Marketing Cloud.
- Act as the divisions primary Salesforce Marketing Cloud expert managing the full campaign lifecycle including data integration segmentation design deployment and performance analysis.
- Build and manage segmented email audiences based on student demographics academic standing engagement patterns and other key attributes.
- Analyze and report on campaign performance metrics such as open rates click-through rates and engagement levels; use data-driven insights to recommend optimizations.
- Collaborate with academic departments student support services and campus engagement teams to ensure messaging is accurate timely and aligned with institutional priorities.
- Guide content strategies for email social media and other digital platforms to highlight academic resources campus events deadlines and support services.
- Provide training and consultation to staff and campus partners on effective communication practices and platform usage with a focus on marketing goals.
- Supervise the Public Relations Coordinator including oversight of HR functions such as hiring performance reviews training and staff development.
- Maintain compliance with university branding accessibility standards and all applicable policies and regulations.
- Stay current on digital marketing trends and Salesforce Marketing Cloud innovations continuously improving outreach strategies and execution.
To be fully considered for this position all candidates must submit the following at the time of submission:
A complete and accurate GSU application Resume Cover Letter (Recommended)
Final candidates must provide three professional references.
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Minimum Hiring Qualifications:
Bachelors degree in marketing or related field and five years of related experience.
Preferred Hiring Qualifications:
- Demonstrated expertise with Salesforce Marketing Cloud including audience segmentation content design automation and analytics
- Strong communication interpersonal and organizational skills
- Proven experience leading digital marketing campaigns with measurable outcomes
- Ability to effectively collaborate across departments in a fast-paced environment
- Commitment to student success
Required Experience:
Director
Employment Type
Student
