Position Title: SEO Performance Specialist
Job Timings: 3:00 PM to 11:00 PM
Department: Marketing
Location: Bahria Town Phase 4 Rawalpindi
About Us:
Reach First is a Canadian company that provides software development digital marketing and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.
Position Purpose:
Were looking for a seasoned SEO expert to independently execute and contribute to full-stack SEO strategies across multiple clients and industries. This role requires a hands-on professional who can both strategize and execute across technical content and off-page SEO. You ll collaborate closely with our developers content writers and cross-functional teams to deliver performance-focused results.
Education & Professional Qualifications:
- Degree(s)/Major(s): Bachelor s or Master s in a relevant field from a reputed local or foreign university
- Certification(s): Not mandatory but certification in SEO is a plus
- Experience: 4 years of SEO experience (agency or multi-client environment preferred)
Key Responsibilities:
- Develop and execute full-scope SEO strategies (technical on-page off-page and content) tailored to client goals
- Conduct technical SEO audits using tools like Screaming Frog Sitebulb and Google Search Console and provide developer-ready solutions
- Collaborate with developers to fix indexing issues improve Core Web Vitals manage crawl budgets optimize site structure and implement schema markup
- Build comprehensive keyword strategies including research clustering intent mapping and page-level targeting
- Provide SEO-optimized content briefs with structured keywords internal linking guidelines CTAs and tone/style directions
- Manage ethical link-building strategies: digital PR HARO outreach niche placements and backlink audits
- Monitor and report performance using GA4 GSC Ahrefs Looker Studio and other relevant analytics tools
- Stay current with evolving search trends: Google algorithm updates SGE E-E-A-T voice/AI search developments
- Coordinate with writers developers designers and project managers to ensure SEO is integrated throughout the entire project lifecycle
- Own and manage SEO deliverables across clients ensuring deadlines are met quality is upheld and opportunities are actively pursued
- Analyze competitors and SERP features to identify strategic content gaps and test innovative tactics
- Provide SEO support during site migrations redesigns or domain transitions to maintain search performance
Requirements
- Deep expertise in technical SEO content SEO and off-page strategies
- Strong command of SEO tools: Ahrefs SEMrush Screaming Frog Sitebulb GA4 GSC Looker Studio
- Experience working with CMS platforms like WordPress Shopify Webflow etc.
- Excellent communication skills a self-starter attitude and a strong focus on results
Benefits
- Competitive Salary
- Internet Allowance
- Laptop Allowance
- 2 x Eid Bonus Up to 25% of Base Salary
- Annual Bonus Up to 50% of Base Salary
- Medical Insurance
- EOBI
- OPD Reimbursement
- Provident Fund
- Gym Reimbursement
- National Holidays All National Holidays
- Marriage Leaves Up to 1 Week
- Annual Leaves
- Hajj and Umrah Leaves
- Maternity/Paternity Leaves
- Casual/Sick Leaves 8 Days/Year