Freelance Marketing Science Director

As a Marketing Science Director your curiosity never ends. You will be responsible for ensuring clean robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools especially within media. In this role you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams you identify prioritize and address clients business needs. Youre a rock star in sub-disciplines of Marketing Sciencetracking and measurement data visualization testing and evaluationand data integration with a subject matter expertise in Media with an audience first approach.

Please note that this is a Project Employee opening through the end of 2025 with an opportunity for extension.

You will:

• Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean efficient measurement of digital marketing activities.

• Effectively communicate and present complex technical concepts to non-technical audiences.

• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
• Operate A/B tests against audience and creative content to close feedback loops and optimize performance.

• Creatively solve problems improve processes and design methodically.

• Drive collaboration within teams to provide support share skills and gain insight.
• Confidently manage project delivery expectations and communications to project team.

You Have:

• 8 years of relevant experience.
• Strong understanding and experience working with digital media channels (e.g.: Social SEM SEO OLV etc.) including how each one works and how they interact with one another.
• Experience building dashboards in Power BI Tableau or similar.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Experience with digital media platforms (e.g.: Google Marketing Platform Meta Business Suite TikTok Ad Manager etc.) and website analytics platforms (e.g.: Google Analytics Adobe Analytics).
• Proven experience operating A/B testing within marketing campaigns.
• Experience with data storage and databases (SQL cloud-based systems) to extract transform and analyze data for actionable marketing insights.
• Confidence in your communication and collaboration skills.
• Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your teams craft through ongoing learning and support.
• Strong collaboration project management and team building skills.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Preferred Qualifications:

• Familiarity with Media Mix Marketing (MMM) and additional advanced attribution models.

What We Offer

• Global maternity and parental leave

• Competitive benefits packages

• Vacation compassionate leave personal/sick days and flex days

• Access to online services for families and new parents

• Early Dismissal Fridays (off at 3:00 PM local time every Friday)

• 13 affinity groups

• Internal learning and development programs

• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization and we want to set you up for long-term success.In an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Director