Director, Integrated Field Targeting and NBA (1 of 2)
Director, Integrated Field Targeting and NBA (1 of 2)
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$ 185500 - 344500
1 Vacancy
Job Description
Band
Level 6Job Description Summary
This position will be located at the East Hanover NJ location and will not have the ability to be located remotely.This is position 1 of 2.
Job Description
The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business bringing insights and challenging ideas to empower smarter data-driven decision-making. Reporting into the ED Integrated Field Targeting and NBA this role is crucial in shaping the strategic direction of customer engagement and market penetration.
By leveraging data-driven insights and a deep understanding of the healthcare ecosystem the Dir Integrated Field Targeting and NBA equips the field force in a given function with the necessary tools and information to effectively engage with key stakeholders.
This role is instrumental in driving the companys growth by aligning targeting efforts with market access opportunities and evolving healthcare trends.
Key Responsibilities:
Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function ensuring they are aligned with the organizations broader strategic goals
Improve overall targeting methods by identifying and propagating the most up-to-date effective and efficient approaches within the team
Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends access positioning network influence historic responsiveness brand strategy competitive pressures in-depth understanding of the local healthcare ecosystem etc.
Address specific account and HCP needs while also adhering to compliance guidelines. Devise the call plan for accounts / HCP to balance workload across field force while also catering to each account stakeholders unique needs and business objectives
Support quarterly targeting and field NBA review with key stakeholders
Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented
Work with IDS Launch I&A teams best practices to develop launch targeting and field NBA ahead of disease state education as well as product approval. Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends access positioning depth understanding of the local healthcare ecosystem etc.
Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs
Work with IDS marketing analytics team to ensure NBA provides a coordinated customer experience. Coordinate targeting & NBA strategy across all field functions to drive a better customer experience
Work with IDS AI/Data science team to develop an NBA decision engine. Develop a feedback mechanism to gather insights from the field to push for continuous improvement
Novartis seeks an individual with extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry. This role requires a deep understanding of customer targeting strategies and the ability to align these with broader organizational goals. The candidate should have a proven track record of guiding teams in identifying and prioritizing customers and assessing patient growth opportunities.Experience in reviewing enhancing targeting methods and implementing Next Best Action models is crucial for driving engagement and achieving business objectives.
Essential Requirements:
Education: Bachelors degree in related field is ; Master of Science and/or MBA preferred
Minimum of 8 years of experience in customer prioritization analytics or strategic planning within the pharmaceutical or healthcare industry
Proven track record of developing and implementing strategic goals and targets for large field teams
Ability to inspire and guide cross-functional teams towards achieving strategic objectives
Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies
Experience in collaborating with senior leadership to align field goals with broader business objectives
Strong understanding of market dynamics competitive landscape and industry trends in pharmaceuticals
Exceptional communication and interpersonal skills with the ability to effectively liaise between field teams and senior management. Demonstrated ability to foster a culture of continuous improvement and data-driven decision-making
Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation
The pay range for this position at commencement of employment is expected to be between $185500.00 and $344500.00 a year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an e-mail to call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Agility Agility Business Analytics Competitive Intelligence Cross-Functional Collaboration Customer Insights Customer Orientation Data Analysis Databases Data Science Forecasting Go-To-Market Strategy Healthcare Sector Understanding Influencing Skills Innovation Machine Learning (Ml) Marketing Analytics Market Research Microsoft Excel People Management Predictive Analytics Product Marketing Qualitative Research Quantitative Research R (Programming Language) 5 moreRequired Experience:
Director
Employment Type
Full-Time
