Senior Manager Commercial Marketing
Senior Manager Commercial Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
As the Senior Commercial Manager at HelloFresh youll lead efforts to optimize customer retention and lifetime value. Youll meticulously track and analyze key drivers translating complex data into actionable insights for our growth and product marketing teams. This pivotal role directly informs P&L decisions through commercial modeling and ad-hoc analysis enhancing customer success and driving sustainable growth. Youll report directly to the Marketing Director of HelloFresh and work cross-functionally across marketing and product teams.
You will...
- Retention & Customer Lifetime Value (CLV) Optimization: Proactively track and analyze key drivers of brand retention and CLV. Identify opportunities for improvement within our growth strategy - at the channel and ad level - and partner with our growth and product marketing teams for implementation.
- Cohort Success Analytics: Conduct in-depth analyses of leading customer success metrics connecting the dots between marketing metrics (campaign messages audience) and product metrics (NPS culinary preferences). Translate into actionable steps for campaign managers or product marketers.
- Ad-Hoc Commercial Analysis: Provide critical analytical support for various ad-hoc commercial initiatives including commercial modelling and informing P&L decisions.
- Data-Driven Insights & Communication: Translate complex data into clear concise and actionable insights for stakeholders. Prepare and present compelling slides for formal presentations while also possessing the agility to conduct quick ad-hoc analyses and communicate findings efficiently (e.g. via Slack).
You have...
- Experience: 5 years of experience in a highly analytical role preferably within consulting marketing analytics or commercial finance.
- Data Analysis Skills: Proven ability to independently extract clean analyze and interpret data with exceptional proficiency in Excel and a strong capability to read and understand business intelligence (BI) dashboards. SQL proficiency is a plus.
- Analytical Rigor: You possess exceptional analytical and problem-solving skills with a clear track record of tackling complex business questions and delivering impactful solutions.
- Business Acumen: You have a strong understanding of marketing principles the customer lifecycle and key commercial metrics particularly within an e-commerce or subscription-based business.
- Agile & Collaborative Communicator: You thrive in fast-paced environments. You can understand data problems from a short prompt and structure the analysis. Youre an excellent verbal and written communicator adept at translating complex analytical findings for diverse audiences and a natural collaborator who partners effectively with cross-functional teams.
Youll get
- Competitive salary 401k with company match that vests immediately upon participation and company equity plan based on role
- Generous PTO including sabbatical and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC women veterans parents and LGBTQ
- Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.
Required Experience:
Senior Manager
Employment Type
Full Time
