Director, Brand + CMO Communications
Director, Brand + CMO Communications
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Job Description
Job Summary
Job Description
What is the opportunity
The Director Brand CMO Communications will shape strengthen and protect the reputation of RBCs brand. The role will be responsible for leading strategic communications for RBCs EVP and Chief Marketing Officer and RBCs corporate brand and sponsorship campaigns and programs.
Reporting to the Vice President Executive Communications this role will work in close partnership with a broader team that is responsible for CEO and CHRO communications.
What will you do
- Lead the development and execution of a communications strategy for the CMO including both internal and external channels (e.g. earned and social media conferences internal memos newsletters)
- Provide strategic advice and communications support for RBCs sponsorships and key brand-building platforms including the RBC Heritage and RBC Canadian Open; the Toronto International Film Festival; the Olympics; RBC Training Ground; RBCxMusic
- Develop and execute a strategic approach to the Brand Marketing Communications and Citizenship (BMCC) teams events and meetings including overseeing a content and speaker calendar and liaising with internal and external speakers
- Facilitate the development and execution of the BMCC strategy which includes tracking progress on key strategic priorities and overseeing the planning and preparation of senior leadership (e.g. Operating Committee) meetings and offsites
- Develop manage and maintain media relationships with reporters in sports marketing arts and business across Canada and the U.S.
- Anticipate manage and address reputational risks across all branded programs
- Partner with HR to build and implement employee engagement programs across the group including team-wide initiatives learning and development courses etc.
What do you need to succeed
Must-have
- A minimum of 10 years communications experience
- Undergrad/post-grad certificate or equivalent in communications public relations English or related field
- Strategic thinker with strong business acumen and excellent communications skills written and oral
- Demonstrated experience supporting senior-level or C-suite leaders
- Experience in reputational risk and issues management and proactive media relations
- Effective team player people manager and relationship builder with the ability to influence can work across all levels within a matrixed organization
- Excellent planning and project-management skills with experience in delivering measurable results
- Ability to handle ambiguity and move from high level conceptual work to executional detail
Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits competitive compensation commissions and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic collaborative progressive and high-performing team
Job Skills
Crisis Management Decision Making Industry Knowledge Internal Communications Knowledge Organization Long Term Planning Multi-Level Communication Oral Communications Organizational Communications Organizational Savvy and PoliticsAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Required Experience:
Chief
Employment Type
Full-Time
