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About The Role:
As a Senior Marketing Specialist youll play a key role in crafting new sales enablement materials maintaining content repositories and supporting digital campaigns and events for the Product Marketing team. This position offers the opportunity to work closely with Consulting leaders and other marketing team members to gain deep insight into Occupier and Investor audiences and leverage that knowledge to promote differentiating solutions.
Build update and manage a range of sales collateral including brochures presentations and case studies that meet brand standards and communicate the organizations unique value.
Handle KPIs including sales success traffic growth search results brand engagement and content production.
Collaborate across the marketing team (Digital Brand Creative Content Business Development etc.) to drive innovation and challenge the status quo.
Develop and implement marketing strategies to elevate and differentiate Consulting solutions showcasing their impact and competitive advantages.
Continually add to and improve content across all internal and external repositories such as the Intranet Content Enablement Hub/Knowledge Bank Templafy and website.
Assist with website updates email marketing platforms (e.g. Campaign Logic Salesforce Marketing Cloud) and promotional campaign setup and reporting.
Ensure that milestones are met while coordinating and consolidating content from multiple stakeholders.
Help build awareness and drive adoption for new products and services through active participation in team calls and strategy sessions.
Provide quality control for materials leaving the marketing department including proofing style guide compliance brand alignment and production management.
Work within a wide variety of templated and non-templated frameworks (Microsoft and Adobe products).
May serve as the project manager of industry events.
Other duties may be assigned.
Bachelors degree or equivalent from a four-year college or university and a minimum of five years of related experience and/or training.
Excellent written and verbal communication skills.
Strong organizational and analytical skills.
Ability to provide efficient timely reliable and courteous service to internal clients.
Ability to effectively present information.
Basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
Ability to comprehend analyze and interpret documents. Ability to tackle problems involving several options in situations.
Intermediate analytical and quantitative skills.
Proficiency in InDesign Adobe Creative Suite programs and Microsoft Office Suite (Word PowerPoint Excel).
Decisions made with an understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to coworkers and supervision.
Full Time