Global Content Strategy & Operations Lead
Global Content Strategy & Operations Lead
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Job Description
DEADLINE FOR APPLICATIONS
19 July 2025-23:59-GMT01:00 Central European Time (Berlin)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.
ABOUT WFP
The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.
At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.
WHY JOIN WFP
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive diverse and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
TITLE: Global Content Strategy & Operations Lead
TYPE OF CONTRACT: CST I
UNIT/DIVISION: PSP
DUTY STATION (City Country): Remote
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Head of STM
BACKGROUND AND PURPOSE OF THE ASSIGNMENT:
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the worlds largest humanitarian organization saving lives in emergencies and using food aid to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change. Around 20000 people work for the organization most of them in remote areas directly serving the hungry poor.
To reach a world with zero hunger WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFPs fundraising and awareness-raising app. Free to download the award-winning is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal currently has more than 1.3 million supporters worldwide who have shared more than 185 million meals (US$ 100 million).
WFP is pursuing an ambitious growth strategy for individual giving and ShareTheMeal is a key driver for this strategy going forward. The team found in Berlin and remotely is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.
ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant reporting to the Head of STM Ops and Strategic Planning is expected to:
- Support in developing and implementing the content strategy for STM (incl. user journeys personas user research and key messages) to support business growth.
Working together with the PP Content Hub to help set the vision objectives and overall goals for the content strategy in support STMs growth and achieve the business objectives e.g. revenues from single and recurring donations.
Support in driving the execution of the strategy; Helping set yearly and quarterly goals and KPIs; monitor present and own results from the content decisions.
Manage the documentation process for creation of new content pieces and of ongoing content (guidelines standards tone voice)
Coordinate the collaboration between the Content and the UX/Product team on new features and epics related to the content strategy including conducting user research and user-centric testing to better understand target audience.
Work with Business Intelligence team on deriving data insights to drive business decisions e.g. around campaign goals.
Drive planning and cross-collaboration on marketing themes and objectives.
Manage fundraising pipeline and working together with PSP Content Hub whose role includes sourcing content liaising with Regional Bureaux Country Offices and HQ and monitoring media.
Manage content production including agile prioritization and planning.
Ensure that the content meets the requirements of WFPs content strategy and brand book as well as STMs brand and tone of voice.
Coordinate and ensure excellence in localization for the existing portfolio of 14 languages.
Manage workflows on all channels (incl. social media emails push notifications web and in-app)
.Manage team performance and development.
Manage a high-performing teams to create and implement strategic initiatives in support of the goals and priorities across the board.
Mentor and coach direct reports and their reports as needed to ensure performance in the team is sustained and continuously improved.
Ensure ways of working and team processes optimize for high impact output all the while striking a balance between agility and the need to navigate established external structures.
Instill a culture of customer centricity and experimentation based on data and insights.
Other :
Stay abreast of sector trends in major donor fundraising content and bring relevant learning to the team.
Work with our existing global systems policies and processes to deliver the objectives of this role in a compliant collaborative and efficient way.
Any other tasks as consummate with the level of experience and required to support the Content team and PSP.
DELIVERABLES AT THE END OF THE CONTRACT:
-A content strategy for ShareTheMeal that scales the current operations seamlessly and globally.
-Global delivery of content and copy for new app features as well as for CRM campaigns and advertising campaigns across all media channels.
-Diverse engaging and impactful in-app fundraising campaigns that support the business needs for scaling ShareTheMeal.
QUALIFICATIONS & EXPERIENCE REQUIRED:
Education: Bachelors degree Masters degree is preferred
Experience: At least 4.5 years of relevant experience across content and project management experience preferably in marketing journalism or communications
Knowledge & Skills:
-Strong writing skills and meticulous attention to detail
-Excellent project management skills with an ability to plan prioritize and work to tight deadlines.
-Familiarity with the workings of the WFP internally across regions and country offices including Friends organization.
-Experience scaling content operations across multiple geographies and associated languages and local considerations.
Mature judgment with strong interpersonal skills for direct and indirect
management and mentoring responsibility of other team members
- Strong influencing and negotiating skills.
- Experience with tools like Figma Miro JIRA Confluence Concertful is a major
plus.
- Collaborative spirit able to liaise with a wide range of people at all levels and
across different cultures and to act with credibility and diplomacy.
- Strong time management skills with an ability to plan predict requirements
problems and obstacles and an ability to juggle competing priorities
successfully and to work to tight deadlines.
- Self-motivated and able to work with a high degree of autonomy.
- Fully committed and motivated to achieve the aims of the World Food
Programme
- Data-driven approach to decision making with experience in A/B testing and
iterative innovation.
Languages: In addition to a high ability in written and spoken English knowledge of a second UN language is a plus
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:
NO FEE DISCLAIMER
The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).
Once your profile is completed please apply and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time
Please contact us at in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.
Required Experience:
Exec
Employment Type
Full-Time
