Marketing Operations Analyst
Marketing Operations Analyst
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Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fast-changing world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are looking for an exceptional Marketing Operations Associate APJ to join our growing team.
This role is the first Marketing Operations hire at Workato in APJ. This exciting opportunity will tap into your strong project management attention to detail and analytical and interpersonal skills to drive the success of our marketing programs in the region. You will be responsible for partnering closely with our APJ-based and US-based marketing teams and our in-region sales ops team.
This role is based in APJ and reports to Director Marketing Operations in San Francisco.
In this role you will be responsible to:
- Marketing Tech Stack:
Manage and optimize the marketing technology stack to align with business objectives. Spearhead the rollout of new technologies and tools to improve efficiency and drive growth.
Serve as the subject matter expert for all Marketing Technology including Marketo Salesforce Outreach Zoominfo and Workato.
Develop and maintain data hygiene workflows ensuring the accuracy and segmentation of marketing databases by key criteria.
- Reporting and Analytics:
Build and maintain dashboards and reports in Sigma and Salesforce to track KPIs pipeline & growth performance and campaign ROI. Provide actionable insights to marketing and leadership teams.
Co-own APAC marketings annual pipeline target planning and pacing by extracting forecasts and analyzing historical data to guide regional and global strategies.
- Execution:
Support Global Marketing and wider Go-to-Market (GTM) team with Marketo & Salesforce campaign creation tracking attribution and lead routing.
Contribute to strategic initiatives in Organic Paid Events and SDR channels - driving measurable increases in pipeline revenue and marketing efficiency.
Drive marketing data integrity and standardization across the GTM stack troubleshooting and optimizing workflows for scalability.
Create and maintain intake forms email templates & audiences lead upload and global ticketing workflows while ensuring proper data synchronization across systems.
Make sure that opportunities and meetings are tagged correctly in Salesforce on both opportunity and campaign activity levels.
Maintain and manage the APJ Database in Marketo and ensure that proper segments and standardization are adhered.
Partner with GTM Business Technology and other cross-functional teams to identify and implement solutions that address business challenges.
- Workato:
Design and implement Workato recipes to streamline marketing processes and enhance workflow automation. Achieve Workato Automation Pro III.
Maintain and optimize marketing Bots/Genies to maximize marketing productivity.
Requirements
Qualifications / Experience / Technical Skills
2-3 years of experience in B2B SaaS Marketing/Sales/Growth Operations experience
A technical bachelors degree is preferred
Must have experience with Marketo and Salesforce (Certifications preferred but not required). Must have hands-on experience with Outreach as well
Demonstrated expertise in building mature marketing technology stacks integrating marketing tools to support business objectives and establishing scalable processes
Ability to work on multiple simultaneous marketing programs
Must be data-driven have a natural knack for technology and be able to demonstrate technical ability
Soft Skills / Personal Characteristics
Attention to detail and strong analytical skills is non-negotiable
Self-starter with the ability to drive projects from inception to completion
Excellent interpersonal skills high energy and enthusiasm team-oriented strong cross-group collaborator
Strong analytical skills adept at pulling analyzing and communicating business insights
Natural drive for innovation and creative problem solving
Manage multiple concurrent projects with multiple deadlines
Must possess seamless and precise communication and presentation skills
Exceptional attention to detail and follow-through
Required Experience:
IC
Employment Type
Full Time
