Senior Manager, Digital Marketing

Job Title:

Senior Manager Digital Marketing

Reports to:

Director of Marketing Earned Revenue

Department:

Marketing

Supervises:

2-3 Direct Reports

Date Written/Revised:

June 2025

Work Schedule:

40 hours per week Monday-Friday Hybrid-work eligible at least 3-days onsite. This role requires occasional night and weekend hours to support events philanthropy and representing MoPOP.

Salary:

$85009.60 - $95501.60 per year FLSA exempt

Position Summary
MOPOPs Senior Manager Digital Marketing will be responsible for managing comprehensive marketing campaigns for museum ticket sales memberships group visits public and educational programming and philanthropic initiatives. This role oversees the entire campaign lifecyclefrom planning to implementation across multiple channels performance tracking and stakeholder reporting. The Senior Manager Digital Marketing will develop and execute paid social media strategies email strategies and SEM; advise on all paid digital media strategies while managing relationships with vendors agencies and advertising partners. They will lead a team of three people (Social Media Website and Email Automation) while collaborating across departments to ensure cohesive integrated operations. Key responsibilities include deepening fan and community engagement to increase retention developing new audience segments maintaining brand integrity and managing parts of the paid media budget for both digital and traditional channels. The ideal candidate will demonstrate expertise in team management digital advertising strategy media buying lifecycle marketing and production management.

Essential Job Duties (other duties as assigned)
Marketing Campaign Management

• Manage the global marketing calendar and campaign timelines in partnership with the Director of Marketing and Marketing Project Manager.
• In partnership with the Vice President Marketing Strategies Sponsorships and the Director Marketing Earned Revenue develop and deploy marketing plans and advertising campaigns from start to finish while collaborating with cross-departmental stakeholders including managing deliverables timelines KPI setting reporting and budgets.
• Support sales philanthropy programs and education efforts to drive audience loyalty and revenue.
• Evaluate and maintain digital marketing strategies including generating consistent reports on campaign performance and sharing the results and lessons learned on a periodic basis with stakeholders.
• Support the Brand Creative and Communications teams by implementing their brand guidelines and strategic direction in marketing campaigns providing data on paid marketing performance that complements earned media efforts and ensuring all campaign elements align with overall brand positioning and messaging.

Digital Media Operations

• For all campaigns execute comprehensive digital media strategy including planning buying and optimization c including managing digital advertising platforms setting up campaigns building targeted audiences managing ad creative rotations and maintaining fiscal responsibility with advertising budgets.
• In partnership with the Vice President Marketing Strategies Sponsorships and the Director Marketing Earned Revenue media planning and buying/negotiating both digital channels including managing digital advertising platforms like Meta or Google Paid Ads and being fiscally responsible with the annual advertising budgets.
• Develop and evaluate the implementation of A/B testing protocols and procedures for advertising efforts.
• Provide support to and manage the Digital Marketing team (Social Media Website and Email Automation) to ensure the successful launch of all marketing campaigns.

Audience Development Community Engagement

• Support audience development initiatives and work with other team members to understand the needs of various community groups and create custom marketing strategies based on those findings.
• Analyze audience data and segment markets to develop targeted acquisition and retention strategies across demographic groups.

Team Leadership Organizational Culture

• Proven people management and development skills adept at providing frequent and valuable performance feedback to develop and build employees.
• Mentor team members on marketing best practices while promoting cross-functional collaboration to ensure integrated campaign execution.
• Effectively manage team resources workloads and project prioritization to ensure timely delivery of marketing initiatives while supporting team well-being and professional growth.

MOPOP Community:

• Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
• Contribute to a consistent customer service standard across all departments.
• Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.

Preferred/Desired Qualifications

• Six (6) plus years in marketing lifecycle and digital marketing and advertising and at least three (3) plus years managing a marketing team; or equivalent combination of experience and education in a related field such as marketing business or communications.
• Success in this role requires familiarity with effective messaging funnel optimization customer segmentation and audience development reporting analysis and testing strategies across marketing channels.
• Commitment to applying DEIA strategies within Marketing and Sales.
• Demonstratable experience planning and executing multi-channel campaigns with email marketing lead generation and audience growth.
• Hands-on experience with media buying and optimization across digital platforms including audience targeting campaign setup and performance analysis.
• Knowledge of how to manage campaign production processes - including the production schedule channel planning and vendor relations with excellent project management skills.
• Ability to navigate diverse communication styles and engage diverse audiences.
• Ability to assess different scenarios and challenges critically and holistically and efficiently problem-solve.
• Ability to work with all levels in an organization to drive clarity on goals long-term initiatives and special projects.
• Knowledge of CRM systems and project management platforms.
  

Benefits
This regular full-time position includes Medical/Vision insurance Dental insurance Life/AD&D/LTD insurance 3.08 hours of accrued Vacation per bi-weekly pay period Seattle Sick/Safe 7 Floating Holidays (prorated first year dependent on hire date) 8 Company Holidays paid throughout the year EAP 401k plan with vested match schedule once eligible and subsidized transportation benefits for Orca Pass or parking.

Why MOPOP
Were really glad youre thinking about joining the team at MOPOP! We believe pop culture is a universal language capable of building connections across a range of people no matter our differences in race religion gender age sexual orientation ability education socio-economic status ethnicity country of origin or any other characteristic that makes us who we are. For more than twenty years we have been showcasing how music film fashion video games sports and more spark those connections and create a lasting cultural impact.

MOPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore find and build community and recognize their own creative potential. This applies not only to our guests but also to our staff be it in designing an educational program to engage the next generation of creators trying to reach a new audience with a marketing initiative preserving an artifact in our collection or providing excellent customer service to a visitor. If this sounds like something youd be into wed love to hear from you!

MOPOPs Mission and Commitment to Diversity Equity Inclusion and Accessibility
Our mission is to activate the world-shaping power of pop culture through participative experiences discovery and play. We believe pop culture connects us and that it is powerful complex alive and who we are. MOPOP is actively committed to ongoing learning in the areas of diversity equity inclusion and accessibility (DEIA). In partnership with our community we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional -isms as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality energy and resources and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.

We are committed to creating an inclusive and equitable workplace and we are proud to be an equal opportunity employer. We believe that having staff interns and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC women and LGBTQIA2S individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MOPOP employees to be part of our DEIA journey.

Please email if you need reasonable accommodations during the application or hiring process.