(Inbound) Marketing Manager (m/f/d)
(Inbound) Marketing Manager (m/f/d)
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Salary Not Disclosed
1 Vacancy
Job Description
Your role
- Planning creation and distribution of target group-relevant content (blog posts whitepapers video content landing pages social posts etc.)
- Optimization of all channels especially the website to improve organic reach
- Setting up marketing for a digital / product-led customer journey including appropriate marketing automation workflows (HubSpot)
- Close collaboration with product management to align product positioning product-related marketing stories competitive landscape insights and current hot topics
- Ongoing performance monitoring and continuous conversion rate optimization (CRO)
- Management of external agencies and freelancers
Your profile
- You bring at least 4 years in (inbound) marketing in a software company
- You are familiar with the challenges faced by software architects and software developers
- You have experience in dealing with technical content that resonates with a developer audience
- You have high degree of creativity and own ideas in combination with a structured way of working
- Your know how to use your skills in data analysis to optimize campaigns
- You have hands-on experience with marketing tools (in particular HubSpot)
- You are fluent in written and spoken English & German
About us
Required Experience:
Manager
Employment Type
Full-Time
