Marketing Director - Direct Mail, CRM, Organic

TRANZACT is a leading direct-to-consumer insurance services business specializing in the distribution of Medicare Advantage Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of Americas largest insurance brands to attract educate and connect with consumers. Our diverse team of analysts writers engineers designers business leads data scientists and sales professionals all work together to create thoughtful data-driven and effective marketing technology sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT you join a team of passionate people who push for excellence follow through on commitments and love to succeed together. Our culture rests on a simple principle Be Real that means being genuine keeping your word and having the courage to make tough decisions. Our Be Realvalues resonate and are meaningful to us. We are entrepreneurial fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

About the Role:

We are seeking a highly driven and hands-on Marketing Director to oversee direct mail lifecycle marketing and organic channel strategy across TRANZACTs lines of business. Youll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management with direct oversight of campaign planning optimization and tactical decision-making. Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team you will be instrumental in scaling performance marketing efforts through data-driven decisions process improvements and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth.

Key Responsibilities:

• Channel Strategy and Execution: Own the strategy and performance of Direct Mail Email/SMS and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives including budgeting forecasting and tactical planning.
• Campaign Management: Drive and manage day-to-day performance of Direct Mail Remarketing and Organic campaigns across branded/non-branded marketing proactively addressing performance issues and driving continuous optimization.
• Team Management: Lead and oversee direct team of 8 managers and specialists providing direction prioritization and professional development to support best-in-class team talent and growth.
• Vendor and Agency Management: Directly manage third party agency and vendor relationships serving as primary point of contact in decision-making and accountability for budget and performance.
• Cross-Functional Collaboration: Partner closely with internal stakeholders across Business teams Creative Operations Data Science and Member Experience teams to align on key goals and decisions leveraging learnings across channels to inform targeting and optimization strategies.
• Channel and Industry Expertise:Serve as subject matter leader for channel vision and growth researching and monitoring industry trends and competitive insights to inform strategy.
• Process and Operational Improvement:Develop and refine standard operating procedures to gain efficiencies in process.

Required Qualifications

• Bachelors Degree or higher in Business Marketing or related field
• Minimum 7 years of progressive experience in in-house or agency D2C marketing with at least 3 years of experience managing and leading small teams
• Direct hands-on experience managing performance marketing campaigns and budgets
• Demonstrated track record of achieving performance goals
• Outstanding communication skills and analytical decision-making
• Proven collaboration working across internal/external teams
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Advanced proficiency with Microsoft Suite and business intelligence platforms (e.g. Microsoft PowerBI) project management and other channel-specific platforms
• Ability to work hybrid in-office schedule from Ft. Lee NJ or Raleigh NC office Tuesdays and Thursdays

Preferred Qualifications:

• Direct Mail/Print campaign experience strongly preferred
• Prior work experience in consumer health financial services insurance or other regulated sectors preferred

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors including but not limited to location of the role individual competencies education/professional certifications qualifications/experience performance in the role and potential for revenue generation.

Compensation

The base salary compensation range being offered for this role is $150 USD per year based on experience. This role is also eligible to participate in the annual bonus program.

Company Benefits

TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):

Health and Welfare Benefits: Medical (including prescription coverage) Dental Vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Group Accident Group Critical Illness Life Insurance AD&D Group Legal Identify Theft Protection Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits: Paid Holidays Annual Paid Time Off (includes state/local paid leave where required) Short-Term Disability Long-Term Disability other Leaves (e.g. Bereavement FMLA ADA Jury Duty Military Leave and Parental and Adoption Leave)
Retirement Benefits: Savings Plan with annual nonelective company contribution.

TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet