Marketing Insights & Analytics Manager
Marketing Insights & Analytics Manager
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Job Description
At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
This role can be based in San Francisco Mountain View New York DC Omaha or Atlanta.
We are looking for a data-driven strategic thinker to lead insights and analytics for our LinkedIn on LinkedIn marketing channel. This role will be instrumental in shaping how we measure and optimize the impact of our presence on the LinkedIn platform. The role sits within the broader Measurement Insights Data Analytics (MIDA) team and the individual will be responsible for creating and managing scalable reporting to help monitor our marketing KPIs as well as uncovering actionable insights to drive incremental growth. They will collaborate closely with cross-functional teams to influence strategy identify growth and ensure our data foundations are scalable for long-term success. This role requires comfort with ambiguity and the ability to operate in a constantly changing environment.
Responsibilities
- Lead the analysis of marketing performance data to identify trends opportunities and areas for optimization.
- Work with and manipulate large complex data sets for report creation and execution of analyses.
- Develop and maintain scalable reporting dashboards to track key marketing KPIs providing actionable insights to drive incremental growth for our LinkedIn marketing efforts.
- Partner with Data Science and Data Operation teams to ensure data foundations are properly capturing our business requirements.
- Proactively streamline and automate manual processes in our current reporting environment and actively work with teams to reduce friction.
- Collaborate closely with cross-functional teams to influence marketing strategy and data-driven decision making.
- Drive the reporting implementation of advanced measurement capabilities like modeled attribution and media mix modeling to enhance our understanding of marketing effectiveness and incrementality.
- Build strong relationships with global marketers and cross-functional partners to provide strategic advice on LinkedIns marketing performance and operational efficiency.
- Solve challenging business problems creatively efficiently and independently especially when faced with time and operational constraints or ambiguity.
- Identify trends benchmarks and opportunities to elevate our presence and impact on LinkedIn.
- Translate complex data into compelling narratives for executive and cross-functional audiences.
Qualifications :
Basic Qualifications:
- BA/BS degree in mathematics engineering statistics or marketing or equivalent work experience
- 3 years of experience with Tableau
- 3 years of experience analyzing data sets using SQL and/or Hive
- 4 years of experience in marketing analytics and/or data analysis
Preferred Qualifications:
- Experience and comfort with using and analyzing large datasets as well as with data visualization tools like Tableau.
- Proven track record of analyzing and translating data into actionable insights and recommendations to drive business growth. Has demonstrated the ability to derive and prioritize the most pertinent strategic insights to influence business strategy and outcomes.
- Excellent communication and stakeholder management skills with the ability to present complex data findings in a clear and compelling manner to non-technical audiences.
- Understanding of marketing measurement capabilities like modeled attribution and media mix modeling.
- Ability to prioritize project-manage problem solve and drive progress forward under pressured timelines.
- Experience working with marketing teams and being able to influence and inform across all levels of the organization.
Suggested Skills:
- Data Analysis and Visualization
- Strategic Thinking
- Problem Solving
- Cross-functional collaboration
- Stakeholder Management
- Project Management
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $75000 to $117000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening apply for a position or participate in the interview process connect with us at and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However non-disability related requests such as following up on an application will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by LinkedIn or (c) consistent with LinkedIns legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice for Job Candidates
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No
Employment Type :
Full-time
Employment Type
Full-time
