Market Manager Digital Marketing

Hello humankindness Located conveniently in the heart of Phoenix ArizonaSt. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved. We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Josephs is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospitals patients have traveled from outside of Arizona and the United States to seek treatment at St. Josephs. U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital. St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies. Look for us on Facebookand follow us on Twitter. For the health of our community ... we are proud to be a tobacco-free campus.

This position is a market position with regional responsibilities in Arizona and Nevada

The Market Manager of Digital Marketing is responsible for developing and executing digital marketing strategies that drive patient acquisition engagement and retention across the healthcare systems region with a particular emphasis on supporting the physician enterprise (PE). This role plays a critical part in promoting physician practices enhancing provider visibility and facilitating patient access to PE services through targeted digital initiatives. This role will report to the Southwest Market Director of Digital Marketing.

In addition to managing digital channels and ensuring alignment with organizational goals brand and experience guidelines the Digital Market Manager will lead and oversee digital marketing projects from inception to completion. This includes coordinating project timelines resources and deliverables to ensure successful execution of campaigns and initiatives that support the physician enterprise. This role requires a strategic mindset strong project management skills and the ability to work collaboratively with clinical and administrative stakeholders to advance the digital presence and growth of the physician enterprise.

1. Digital Marketing Strategy
2. Patient Acquisition and Engagement
3. Website and Content Management

4. Paid Advertising and Campaigns
5. Email Marketing and CRM
6. Digital Analytics and Reporting
7. Compliance and Privacy

MINIMUM

• Bachelors degree in marketing communications or a related field
• Minimum of 5 years of experience in digital marketing website development and management or related disciplines.
• Proven experience in developing and executing successful digital marketing strategies.
• Proficiency in digital marketing tools and platforms including Adobe SalesForce Google and Hootsuite.
• Strong understanding of SEO SEM social media marketing and online advertising
• Strong understanding of healthcare trends regulations and best practices.
• Strong strategic thinking and problem-solving abilities.
• Excellent written and verbal communication skills with the ability to effectively communicate complex information to various audiences.
• Excellent presentation skills.
• Ability to work collaboratively with cross-functional teams and senior executives.
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills.
• Collaborative work style.
• Ability to work in a large geographically diverse system.

PREFERRED

Masters degree